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Huddy: AMD “committed to supporting” DirectX, previous comments were exaggerated

Friday, 25th March 2011 20:24 GMT By Stephany Nunneley

Richard Huddy, AMD’s GPU division and worldwide developer relations manager, has said the firm is committed to supporting Microsoft’s DirectX and that his comments made regarding the API last week were taken out of context and exaggerated.

Speaking with CRN along with AMD’s senior director of Independent Software Vendor relations Neal Robison, Huddy said only a minute number of extremely high-end developers like DICE want to bypass Microsoft’s API.

“The [Bit-tech] interview started off being about Open GL, and the way APIs are developed,” said Huddy “Obviously there’s pressure from Microsoft on hardware vendors to develop DirectX in a variety of ways. We spend a great deal of time getting feedback from game developers in the early phase of our hardware development, for products that are two or three years away from going to market.

“We’ve received an increasing number of requests from some game developers to get around the limitations of the API. The problem is that games have converged on a particular kind of solution for a particular kind of hardware, either the Direct X API or Open GL. It’s not something most developers want. If you held a vote among developers, they would go for DirectX or Open GL, because it’s a great platform.”

“We saw some of the chaos before Direct X coalesced the industry,” added Robison. “In the past there were all kinds of APIs developers had to worry about.”

“Every single hardware vendor had to worry about producing their own API, or mimic another vendor’s API,” said Huddy. “But there are game developers who would very seriously consider tuning their code for a particular piece of hardware.

“Direct X provides a highly stable platform. It’s hard to crash a machine with Direct X, as there’s lots of protection to make sure the game isn’t taking down the machine, which is certainly rare especially compared to ten or fifteen years ago. Stability is the reason why you wouldn’t want to move away from Direct X, and differentiation is why you might want to.”

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4 Comments

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  1. wiking

    Unsurprising damage control from AMD. They don’t have the clout to go mouthing off about DirectX

    #1 3 years ago
  2. Kalain

    I agree.. If AMD really wanted to mouth off about DX then I’m sure MS might just put some optimisations for nvidia in there and leave AMD out of it.

    #2 3 years ago
  3. Zeekiz

    Or instead of being Microsoft haters you think about it from a more logical aspect, AMD most likely considered that their comment had been grossly over exaggerated, and numerous sources misinterpreted what they were really trying to portray to the audience.

    That is also an extremely moronic comment to make “I’m sure MS might just put some optimisations for nvidia in there and leave AMD out of it”, Microsoft aren’t going to go out of their way to segregate AMD users, as this could cause a backlash of AMD possibly promoting users swap to a different operating system, causing Microsoft to lose profits and the distribution of their operating system to a wider spectrum.

    #3 3 years ago
  4. Kalain

    Or, Microsoft don’t like another company effctively calling their software/API’s rubbish from a firm, so they limit the calls to AMD hardware but increase them to Nvidia.

    Its not such a stupid comment, but if someone starts calling an item you create rubbish are you going to support them or take it on the chin and keep supporting them even though they are slagging your product off?

    You’ll find that several companies will restict or reduce access to certain HW/other software devs due to public slagging off. They may not be publicised as much as this, but they have happened. If you think this kind of stuff doesn’t happen, then you are really naieve in how companies work when they are having a go at each other.

    If it did happen, where will the AMD users go? Linux? Apple? No, they are with MS weather they like it or not, and since DX is such an integral part to so many games nowadays people will be daft to move away. And now, OpenGL really isn’t a market force at the moment due to them not being able to decide what they want from it.

    Also, I’m not an MS hater. I just think that they are a company who are out to make money, along with a few bad decisions.

    #4 3 years ago