Ipsos: Gears of War 3 most anticipated title in UK and US

Wednesday, 16 February 2011 16:53 GMT By Stephany Nunneley

Research firm Ipsos has released results gleaned from its research tool GamePlan Insights, and it found that of those polled, Gears of War 3 was the most anticipated title in both the US and UK.

Out of 1,000 asked between January 30 and February 12, 521 people ranked Gears 3 as their most sought after game.

Second place in the US went to Killzone 3, while it landed in seventh on the UK end. Second place for the UK was Mortal Kombat, while for comparison sake, seventh in the US was Uncharted 3.

Ipsos also found that PS3 titles were gaining momentum, while Wii titles were on the decline.

“Based on recent data pulled from GamePlan UK, Sony appears to be well positioned in 2011; three of the top ten and five of the top 25 most anticipated titles are first-party PlayStation offerings,” reads a statement from the firm’s director, Nick Williams.

“Microsoft stakes claim to the most anticipated title of the New Year, Epic Games’ Gears of War 3, however; only two of the top 25 titles are first-party Xbox 360 titles. Nintendo is publishing the only Wii title in the top 25: The Legend of Zelda: Skyward Sword.

“While Kinect has the slight edge over Move in the battle of new motion control peripherals, Sony has orchestrated a diverse 2011 lineup of exclusive software that could see it regain control of the UK console wars. As projected by our tracking data, the recently released Gran Turismo 5 and LittleBigPlanet 2 have been well received by UK gamers, and the pending launch of Killzone 3 (ranked 2nd) should add to PlayStation’s momentum in 2011.”

Thanks, IndustryGamers.