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New THQ logo revealed in New York

Wednesday, 12th January 2011 15:44 GMT By Stephany Nunneley

THQ logo

THQ revealed its new logo today at its New York Gamers Event.

In an official unveiling ceremony, THQ announced the new corporate logo, which it said reflects “the company’s commitment to a new strategic and creative vision with an enhanced visual identity”.

The logo was first shown via on Twitter by OPM UK.

“Our new logo epitomizes the change, innovation and creative growth that are the cornerstones of the new THQ,” said company president and CEO Brian Farrell. “By developing triple-A, innovative, original intellectual properties, attracting the top talent in the industry, and placing that talent first, THQ continues to redefine itself. This new logo seeks to capture that change and make it tangible.

“Over the past few years the gaming industry has seen an unprecedented period of innovation. You can see it in the deep, rich storylines, in the expansion of social and mobile gaming, and in the introduction of new technologies that enhance the gaming experience.

“THQ is proving its commitment to deliver the best experience to gamers through internally developed original intellectual properties, creative partnerships, and new talent acquisitions , in order to solidify its position as a flagship publisher of extraordinary interactive entertainment.”

The new logo will be rolled out over the next few months and will begin to appear on THQ’s upcoming product releases starting in February.

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29 Comments

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  1. Ghost_Dog

    I like it.

    #1 4 years ago
  2. Blerk

    Hmm. Certainly more ‘modern’ than the old one, but if I didn’t already know their name was THQ I don’t know what I’d think it was.

    #2 4 years ago
  3. Michael O’Connor

    That’s a design disaster. Eww.

    #3 4 years ago
  4. The_Red

    Looks more like Th? than THQ. Boo!

    #4 4 years ago
  5. Stephany Nunneley

    Just got the press release, more information incoming………

    #5 4 years ago
  6. Tomo

    I like it too. Their old one was horrendous.

    #6 4 years ago
  7. Blerk

    They’ve been short-changed on their H, too!

    #7 4 years ago
  8. Anders

    Hate it. Also, have any of THQ:s games the last years had any “visual identity”? Besides The Blob, that is.

    #8 4 years ago
  9. joshua nash

    for some reason when looking at the logo i think of tetris

    #9 4 years ago
  10. Michael O’Connor

    @8 In fariness, Darksiders’ art design was pretty damn solid. Pity the game was average as all hell.

    #10 4 years ago
  11. Joe Anderson

    @8 Darksiders was awesome.

    @10 What you talking about? Darksiders was my Game of the Year, best ending in a game ever.

    #11 4 years ago
  12. Blerk

    I wasn’t overly sold on Darksiders either. It felt strangely ‘hollow’, despite its feature list looking so awesome.

    #12 4 years ago
  13. orakaa

    This is the new THQ logo ? Are you kiddin’ me ?
    I work as a professional graphic designer, but I don’t need that to say that the readability of this logo is utterly crap.

    The “H” is barely visible (the end of the letter looks like an “I”) and the “Q” reminds me more of an “S”… especially as, scientifically speaking, people can “understand written words” with missing letters… for me, when I see “THS”, I think of “THIS”, not “THQ”.

    Just like Blerk said, if you weren’t told it was THQ, you couldn’t tell what it is

    #13 4 years ago
  14. Dannybuoy

    Not liking the new logo at all.

    Darksiders was fun. For about 6 hours then it just became monotonous. Zelda just has so much more going on in the worlds that you don’t mind backtracking. It just got boring in Darksiders.

    #14 4 years ago
  15. ybfelix

    looks really unbalanced

    #15 4 years ago
  16. Erthazus

    Darksiders was an uninspired piece of shit that had almost all of the games inside it.

    Very average game with no soul inside it.

    #16 4 years ago
  17. Michael O’Connor

    @11 For me, gameplay mechanics are everything. It could be the greatest story ever told, but if the gameplay doesn’t hold up, I simply can’t get into it.

    I found Darksiders to be incredibly monotonous. I’ll give credit to its art-design, but otherwise, it did absolutely nothing for me.

    #17 4 years ago
  18. Anders

    Seems like VG247 are out of hot news.

    *looks at the left sidebar*

    #18 4 years ago
  19. Michael O’Connor

    @18 Expect it be replaced with either the “Overhyped News” bar, or the “Shit News” bar any moment now.

    #19 4 years ago
  20. theevilaires

    You games already suck and now your name will match the quality of you titles you release every year. Just change your name to “SHIT”. You still get to keep the T and H at least and your new q looks like a fucked up S on crack, all you have to do is look in the mirror for the next letter.

    S.H.I.T. you can keep all rights THQ GOD knows you need some good new ideas.

    #20 4 years ago
  21. M2Kx

    How come that everyone hates on THQ? Red Faction, Saints Row, UFC Undisputed, Darksiders all good/excellent games. Sure you may not like them, but they’re far not that bad as some of you make them.

    Logo’s f***in ugly btw, nuff said!

    #21 4 years ago
  22. Blerk

    I don’t hate THQ. I’ve liked quite a few of their games in the last few years.

    #22 4 years ago
  23. mojo

    omg.
    one word: FUGLY

    what was wrong with the old logo?
    i found it one of the best arroudn the industry..

    “Just like Blerk said, if you weren’t told it was THQ, you couldn’t tell what it is”
    exactly this.

    seriously this has to be a joke? thq wants to prank the internet?

    “Seems like VG247 are out of hot news.

    *looks at the left sidebar*”

    well about time i guess.
    the whole “hot” thing got pointless cause almost every article was tagged hot…

    #23 4 years ago
  24. freedoms_stain

    That Q is so stylised it could easily be taken for a 9.

    But hey, maybe TH9 will make better games.

    #24 4 years ago
  25. xino

    cool man…seems more board and professional

    #25 4 years ago
  26. Len

    Darksiders was great fun, what’s wrong with you all…? It was just Zelda in a different guise.

    Most enjoyable… :)

    #26 4 years ago
  27. freedoms_stain

    @26, I’m with you man, I adored that game.

    Gutted the projected release date for 2 is so far away.

    #27 4 years ago
  28. NeoSquall

    I don’t like this. It’s too much “bauhausy”.

    #28 4 years ago
  29. burrsalem

    I’m a pretty big THQ fan. I like what they’ve done in recent years, I really like what they have coming down the pipeline and Danny Bilson is making a believer out of me. This logo is flat out terrible though. They should take a cue from EA who took a cue from the movie studios: Keep your identity and let it be a beacon of familiarity, but allow it to be customized to some degree for individual releases. The first time I remember seeing it was when Warner Brothers allowed the WB logo to get the Matrix treatment back in the late 90′s.

    Really looking forward to Homefront, Red Faction: Armageddon, Stacking, Saints Row 3, etc, but this new logo is flat out awful. Time for a 180. Stat.

    #29 4 years ago