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Warhammer Online still profitable, has “tens of thousands” trying it monthly

Tuesday, 3rd August 2010 15:45 GMT By Stephany Nunneley

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BioWare Mythic has said Warhammer Online: Age of Reckoning remains profitable, and is not going the way of the Dodo anytime soon.

In September 2008, WAR had sold 1.2 million copies and had 800K registered users, which dropped to 750K a month later, and then to 300K the following month, a number which remained steady into May 2009. However, soon after, servers were reduced in order to consolidate the player population leading some to believe the MMO was having troubles.

According to BioWare Mythic, that’s not the case, as “tens of thousands of players” join WAR each month thanks to its Endless Trial promotion allowing players to play for free.

“We’re coming up to two years since the game was released,” BioWare Mythic general manager Eugene Evans told Eurogamer. “We’re still running it. The game is profitable. We have a team that’s engaged in it. We’re seeing a great response from the community as they rediscover the game.

“When we launched we were up against the biggest competitor in the business, and arguably one of the biggest franchises in our business, with World of Warcraft. That was a huge challenge.

“We’re far from giving up on the game. Here we are two years later, and despite all the naysayers we continue to improve. These games are not defined by the product you have at launch. They’re defined by what you do with the game and how you respond to the community.

“We were able to present a new trial experience that gave people the time to discover what was great about the game. They weren’t worried about trying to discover that in 10 or 14 days. We’re still getting tens of thousands of people a month coming through trying that experience.”

Producer Carrie Gouskos has another theroy as to why player numbers dropped so dramatically: the the team tried to do too much at once.

“Maybe we attempted too much early on, making sure the player versus environment experience was as meaningful as the realm versus realm experience,” she said.

“Right now, everything we’re doing and where we’re going and what the path of the game is, is focused on RVR. We know that’s our strength. That’s what our players who are playing right now want. And that’s something we have a pretty good handle on.

“We know our strengths and we’re playing up to those as best we can.”

Mythic was folded into BioWare and renamed BioWare Mythic last month with BioWare games still remaining its own entity.

WAR’s update 1.3.6 is expected soon and includes the return of its popular Wild Hunt Live Event.

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9 Comments

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  1. Crysis

    i own it, never played it, no intention to, now the Age of Reeckoning is something which looks to be promising so far, but i hate subscriptions =\

    #1 4 years ago
  2. endgame

    hate subs too. also hate Blizzard. they r the ones who patented them u know.

    #2 4 years ago
  3. LOLshock94

    haha after that comment ur goin 2 have so many people talking shit

    #3 4 years ago
  4. Grimrita

    The biggest problem in the MMO space is WoW. Every single time a new release doesnt match the dizzy numbers of WoW, corners of the web start mumbling that it is a failure.

    If an MMO is returning a profit, even if the sub base is smaller than 1 million, that is a good sign.

    The problem with WAR was a) it was too ambitious b) so much was cut prior to launch c) it launched totally unfinished and lacking polish

    Combat was enjoyable and it had some great ideas and I preferred it to WoW in many ways. But also, in just as many ways, WAR lacked some of the detail WoW has.

    Next year the new kid on the block will be a huge test for EA/Bioware when SWTOR launches. Although the PR says its not out to ‘be a WoW killer’, EA know that they want to claim the number 1 spot from their biggest publishing rival.

    #4 4 years ago
  5. LOLshock94

    nice comment never played WAR but the only mmo iv played is WOW but just wonder is the LOTR MMO any good or is shit and i think WOW was boring

    #5 4 years ago
  6. Grimrita

    @ 5. If you found WoW boring, LOTR will send you to an early grave.

    They are both essentially the same boring dull MMO but LOTRO, if I can remember didnt have much combat stuff. Quests were tedious but it looked good.

    #6 4 years ago
  7. Callum

    I just hated the look and feel of WAR…I could never put my finger on what it was about the UI I found so damn annoying. I liked the public group quests and stuff, very good idea that. Nice to see them making a profit though!:-)

    #7 4 years ago
  8. OlderGamer

    @2

    I believe it was 1995, maybe 1996, but I was subed to M59. A PC MMORPG that was built on a modified Doom engine. Was built solidly around PVP/capturing guild halls, fighting other guilds, and random PKing. Of course it had its share of grinding, leveling up, magic/skills to improve, and bosses to kill. To this day no other game comes close to the games PVP. Open world and it was on in the blink of an eye.

    100% not a Blizzard game.

    #8 4 years ago
  9. Neolucifer

    their numbers are often dubious and artificially inflated… obviously everyone including blizzard can do it , but obviously games in troubles are the one needing to fake numbers the most .

    I dropped the game around release along with many friends , some others even only tried the beta … and yet somehow it’s only this month that our account were disabled and suspended .

    I suspect plenty of long time inactive users were counted in .

    #9 4 years ago