Tue, May 18, 2010 | 07:47 BST
Nielsen – Blu-ray is primary motivator when buying a PS3
Research company Nielsen, polling 700 people, has found that features, not games, are generally the most important factor in deciding whether or not to buy a PS3.
A whopping 65 percent of those questioned said Blu-ray playback was the biggest draw of PS3 hardware, although 62 percent said they wanted access to the machine’s games library.
Despite the fact that buying a specific game does not rank high on the list of reasons for acquiring a PS3, GOW III was the most popular game among those who mentioned that a particular title is a Top 5 motivator of their console purchase.
Across a list of 20 PS3 titles including Heavy Rain, Call of Duty: Modern Warfare 2, Little Big Planet and Gran Turismo 5, one-third of gamers indicate GOW III as their first choice.
There’s loads more here.