Nielsen – Blu-ray is primary motivator when buying a PS3

Tuesday, 18 May 2010 07:47 GMT By Patrick Garratt


Research company Nielsen, polling 700 people, has found that features, not games, are generally the most important factor in deciding whether or not to buy a PS3.

A whopping 65 percent of those questioned said Blu-ray playback was the biggest draw of PS3 hardware, although 62 percent said they wanted access to the machine’s games library.

Despite the fact that buying a specific game does not rank high on the list of reasons for acquiring a PS3, GOW III was the most popular game among those who mentioned that a particular title is a Top 5 motivator of their console purchase.

Across a list of 20 PS3 titles including Heavy Rain, Call of Duty: Modern Warfare 2, Little Big Planet and Gran Turismo 5, one-third of gamers indicate GOW III as their first choice.

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