Nielsen – Blu-ray is primary motivator when buying a PS3

Tuesday, 18th May 2010 07:47 GMT By Patrick Garratt


Research company Nielsen, polling 700 people, has found that features, not games, are generally the most important factor in deciding whether or not to buy a PS3.

A whopping 65 percent of those questioned said Blu-ray playback was the biggest draw of PS3 hardware, although 62 percent said they wanted access to the machine’s games library.

Despite the fact that buying a specific game does not rank high on the list of reasons for acquiring a PS3, GOW III was the most popular game among those who mentioned that a particular title is a Top 5 motivator of their console purchase.

Across a list of 20 PS3 titles including Heavy Rain, Call of Duty: Modern Warfare 2, Little Big Planet and Gran Turismo 5, one-third of gamers indicate GOW III as their first choice.

There’s loads more here.




  1. Isuru86

    Bullcrap…I just bought my PS3 for GoW3

    #1 5 years ago
  2. kofoed

    I just bought a PS3 for Blu-ray players mostly, but also for some of the games.

    So seems right to me.

    #2 5 years ago
  3. Gadzooks!

    I bought mine primarily as a Bluray player but I do enjoy the occasional exclusive on it too.

    #3 5 years ago
  4. revolting

    Likely to be questioned by the Sony loyalists, but personally, I don’t disagree with this. I own both a PS3 and a 360. While I do play games on my PS3, the primary motivator for me getting it was as a blu-ray player following demise of HD-DVD, with the added bonus that I can also play PS3 exclusives that my 360 would never see. While I do enjoy the games I play on it, were it not for the Blu-ray part, I wouldn’t have bothered.

    #4 5 years ago
  5. 52pickup

    Bought mine for Uncharted and Ratchet & Clank back in 07. Forgot all about the Blu-ray until a month after and went out straight away and picked a blu-ray up to see what it was like.

    #5 5 years ago
  6. Blerk

    This must be why I haven’t bought one! I couldn’t give a shit about Blu-Ray movies. :-)

    #6 5 years ago
  7. Erthazus

    I don’t give a shit about Blu Ray at all. I never watched Blu ray movies on it.

    I bought PS3 for the specific game only. So i’m 12%
    As i said before, i don’t give a shit about what console to purchase, but i need the next chapter in Metal Gear Solid series.

    + 700 people is not a real deal in this poll and it’s really nice that there is only one modern console that looks like modern console and have everything you need.

    #7 5 years ago
  8. Detale

    We’re looking at this the wrong way. Blu-Ray playback is obviously the number one excuse used by young men to convince their partners that they should have a PS3 in their home. Well, it worked for me…

    I certainly couldn’t have justified dropping £450 on a PS3 just for a couple of new games alone. My missus required slightly more persuasion than that, and watching high definition movies (be it on Blu-Ray or streamed from my laptop) has become a huge part of what we use the console for. Had LittleBigPlanet been around when we bought it, she might not have needed so much convincing.

    #8 5 years ago
  9. OlderGamer

    Blu-Ray Movies is what I use mine for the most.

    As for games, what a lot of people seem to never understand is that gamers own multi systems. I know it differs from region to region(I’ll never understand you Euro :) ) But most people I know of own and play on xbox360. Almost all of them own a Wii as well. And, believe it or not, I don’t know anyone personialy that owns a PS3. I think, maybe one of my kids has a friend that does. Pretty sure in fact, but I know they also have a xb360.

    In the states for the most part that means that gamer use LIVE to play with their friends. They play multiplat games on xb360. Obviously they play the xb360 exclusive. And this survey would suggest that they use bluray more then games on PS3.

    I do game on mine, now and then. When a quality exclusive comes along.

    The funny part is I don’t buy blurays much at all either. They are too expensive, and because they won’t work on SD it limits what rooms I can watch the movies in, on what TV, and with what players. I also can not trade the movies to my family because they don’t have bluray players. So 95% of the time we buy SD versions of our movies. Both PS3 and xb360 upscale them anyways. Not like the upscaled SD movies are bad looking.

    Not to mention that but Netflix charges extra for accounts recieving bluray discs, again because of the price.

    When new bluray movies cost 10bucks, when bluray players cost the same as SD ones, and when I have a HDTV in every room, when my family also has the same, we will own more blurays.

    Also, Netflix instant streaming reduces the need for blurays, and buying movies in general, and it works on Wii, PS3, and xb360.

    #9 5 years ago
  10. frostquake

    I would agree with this, I bought my PS3 first for a Blu-Ray player, with hopes that down the line there would be some INCREDIBLE games…yet to happen on the Game Front. I mostly use it still for movies, and play R2 from time to time to keep my Medic Stats up. I collects as much dust as my Wii. I really only turn it on for games on Tuesday here in the US to see what the Updates are, which are usually poor! I tried Home, and Ewww Sodium One’s hover game held me for a few days, but Home is Dead to me now, though I am looking to get the Tree Home that has the Fishing game. If they would put TROPHIES in Home then a ton of more people would use Home..Home simply needs Trophies for every new thing they add. So besides turning it on for Tuesdays Updates, the rest of the time it is just eating Blu-Ray Movies I buy and that is it!

    #10 5 years ago
  11. Erthazus

    @9 Because Xbox 360 is an american system and Wii is a very cheap casual friendly system. Playstation 3 is more EURO friendly and for console gamers i think PS3 is the best choice in my opinion.
    I bought PS3 for the next Metal Gear chapter and maybe Final Fantasy XIII.
    Xbox 360 is recognized by Halo and FPS. US people probably like FPS games more then any other genre and Xbox 360 was much cheaper then PS3 and it was released one year earlier. So here it is why Xbox is popualr in US only.
    But i still can’t understand how can you buy a system that is not reliable much.

    #11 5 years ago
  12. reask

    ^So why is it selling so well in Europe then.

    #12 5 years ago
  13. daytripper

    i prefer the 360 as a overall gaming machine and hardly play any FPS on it as i dont like that genre apart from Half Life (orange box). i’m probably in the 1% for that one then.

    as for the ps3, i bought it for the exclusive games on that machine, blu ray is just a great bonus.

    “So here it is why Xbox is popualr in US only”

    i diagree, i’m not saying its the most popular because its not but with that statement you are making out everyone is just opting for PS3 and they are not, many people enjoy the xbox in europe (well the UK mainly)

    #13 5 years ago
  14. Gadzooks!

    “But i still can’t understand how can you buy a system that is not reliable much.”

    360 reliability was terrible but it is no longer the case.

    PS3′s are failing with YLOD and diode problems as much as 360′s these days.

    The only truly reliable console is the Wii.

    #14 5 years ago
  15. daytripper

    mine YLOD’D with the insurance having run out the slim was out, bought that and i’m happy with it, runs a bit quieter too which is nice :D

    #15 5 years ago
  16. Erthazus

    @14 Compared to 360 failure rates it is nothing, everybody know that and this thing actually don’t finish your hardware. You can repair it by yourself using manual. Just buy or download from torrents PS3LightsFix guide and you are done.

    But with 360, you can’t do that because after overheat you need to change some details and replace cooler.

    #16 5 years ago
  17. OlderGamer

    While I respect your two cents Erth, do you honestly feel that way?

    I mean how is PS3 more Euro friendly? I don’t understand that.

    I can tell you that I have had two systems die on me this generation. One was xb360(RRoD), and one was a BCPS3. I had to replace the PS3 out of pocket. And MS replaced my xb360.

    I have 3 xb360s in my house. I own the FFbundled one, and my kids are nearly attached to theirs. They run constantly. Knock on wood, no problems. Systems die. Regaurdless of the make or model they only have so many hours of life in them.

    For the record, I hate Halo. My profile shows like 1200 gamer points for Halo3. My kids played on it before they got their own systems. I don’t touch it, and didn’t like Reach/won’t be playing it either. I do like BFBC2, but not enough of a FPS fan to play it exclusivly.

    The biggest reasons(in my mind) that xb360 beats PS3 are:

    Launch price.

    Game selection.


    Other people will claim that controls matter, all of their friends own a xb360, some people flip for blurays, some people like wireless built in PS3, lots of reasons a fan will defend his system of choice … but.

    A gamer?

    A gamer plays games. I don’t care what system a great game is on, I am going to do my best to buy it and play it.

    Honestly I can only think of a couple of games that are PS3 exlcusives that I feel are worthy of owning the system for. And to me, MGS is far from one of them. Too many damn cut scenes. I love Fat Princess(best PS3 Digital game out there). LBP was great. Modnation is intreging as hell. I think GoW and UC are both over rated. Same for HR(very boring). Those aren’t attacks, just honest opinions. I didn’t like them.

    Most of my fav games are multi plat.

    I am going to stop, because I am sure that to some I would end up sounding like a fan boy. Of course I am not, but that is all some folks will see.

    But I can tell you Erth, xb360 is not the evil you seem to think it is. I own all systems(and have for generations now), xb360 has the best online, best exlcusives, all of the multiplat games, LastFM, fantastic XBLA games(Castle Crashers anyone?), and at this point is as reliable as anything else on the market? Why do some people seem to break wear out their xb360s and not their PS3? Maybe they use the xb360s more.

    #17 5 years ago
  18. daytripper

    @17 yeah fat princess was/is awesome! warhawk is another PSN game that was great and many still play today, cant wait for starhawk or warhawk: operation tow missle hoes. warhawk is such a great game although i was wish it was on 360 aswell for the Xbox Live community/features.

    #18 5 years ago
  19. Gheritt White

    All comes down to the controller for me. I prefer the feel of the X360′s joypad to the DualShock 3, so that’s the system I went for. Simples.

    I am planning to pick up a PS3 when they release PS Move bundle, but considering how little time I’ve spent with my console lately, I;m not sure if I can justify the expense…. especially when I need to upgrade by Mac so that I can play Diablo 3 next year!

    #19 5 years ago
  20. reask

    I reckon you’re wasting your time OG. :)
    I also own both and the cell hasn’t blown me away yet. ;)
    Not by a long shot.

    #20 5 years ago
  21. OlderGamer

    I own Warhawk! Was a lot of fun, but I fell behind on the DLC and I don’t know if that is why but at this point, unless I am playing during primetime(and I often don’t) I can’t find full games.

    They should have pulled a bungie, and allowed their old maps packs to go free after a set period of time. That keeps the comunity together and not splintered as much. Now that I have BFBC2, however, it would be hard to go back to a shooter like Warhawk.

    #21 5 years ago
  22. Erthazus

    @17 “I mean how is PS3 more Euro friendly? I don’t understand that.”

    Games of course. Really good selection for European Gamer. Thats it.

    “Most of my fav games are multi plat.”

    Absolutely. It comes to tastes. In my opinion this generation the best games are only exclusives.
    For multiplatform gaming my choice would be Xbox 360
    But i don’t have it for one reason: I enjoy playing Multiplatform games much more on the PC and i don’t want to Pay for LIVE:

    1) Mouse

    2) Keyboard

    3) Better graphics

    4) Free Online play

    5) Cheaper games

    I’m not saying that Xbox 360 is a bad choice, of course it’s not. But i’m a Gamer, right? Right. If i would take system for multiplatform games my choice is PC + games like Starcraft II, Diablo III, Total Wars are ONLY on PC. Not to mention about really great titles with cool graphics.

    And Xbox 360 is not EVIL in any way. The problem is behind the company – Microsoft.

    1) They cancelled Alan Wake on PC but teased it for years.

    2) 60$ for LIVE to play for the multiplayer. Tell me, how is this user friendly to play for the multiplayer where everywhere this feature is for free?
    Where i can use Internet on my PC that is much better then LIVE and PSN together?
    I don’t understand this as the European guy. All my life i played PC games and console games without paying for the multiplayer.

    @19 Diablo 3 next year? Probably not. They still need to finish expansions for Starcraft II

    #22 5 years ago
  23. Gekidami

    Fanboy central in here.

    #23 5 years ago
  24. daytripper


    #24 5 years ago
  25. DaMan



    #25 5 years ago
  26. Blerk

    The PS3 has sold much better in mainland Europe than it has in the UK. The 360′s still ahead here, our tastes appear to be more in line with the US than our European neighbours.

    I’ve no idea why this is, but I’m kind of guessing that the UK are generally exposed to more US media – many European countries appear to have just “stuck with what they know”, which has worked out nicely for Sony because they were selling well there even when the PS3 was at its most expensive.

    That could be another reason, actually – British people are notorious cheapskates. :-D

    #26 5 years ago
  27. Gadzooks!


    “Compared to 360 failure rates it is nothing, everybody know that”

    Everybody knows that used to be the case. Everybody now knows it is no longer the case, except you it seems.

    “and this thing actually don’t finish your hardware.”

    Maybe one person in a thousand would actually take their console apart to fix it. YLOD or RROD means return to manufacturer, unless you are a tech engineer or electronics hobbyist.

    “But with 360, you can’t do that because after overheat you need to change some details and replace cooler.”

    That sounds suspiciously like someone who has no idea what they are talking about, but is making shit up to sound like they are in the know.

    The fact is that no ‘blahdetailsblah’ are changed and the ‘CoolerIthinkMaybeOrSomethingInnit’ is not replaced. When your console is returned to manufacturer with an RRoD or YLOD then the full motherboard is replaced regardless of error.

    #27 5 years ago
  28. DaMan

    360 sells more in Eastern Europe as well.

    .. wait, did we have this conversation already :? ?

    #28 5 years ago
  29. Gadzooks!

    Oh, and Starhawk? Warhawk in space is almost certainly bound to be stuffed to the gills with rich creamy WIN.

    #29 5 years ago
  30. daytripper

    @29 it will make up for lucasarts being absolute dog turds over the failure of bringing us a next gen battlefront

    #30 5 years ago
  31. The Hindle

    I like both consoles, i prefer 360s online service but the Ps3 has way better games as there is more variety. All the 360 games are mainly shooters even thier Rpg series Mass Effect is now more shooter then Rpg.

    #31 5 years ago
  32. Erthazus

    @27 Yes, in RROD thats what you need to do, in YLOD they can replace you just details.
    PS3 as a system is very secure and reliable. YLOD overheat HDD and Blu ray. Thats it.
    Thats why you can fix it by yourself.

    “Maybe one person in a thousand would actually take their console apart to fix it. YLOD or RROD means return to manufacturer, unless you are a tech engineer or electronics hobbyist.”

    Only everyday customer will return, if i will have this error i will fix it in a bit with that guide. It’s very simple.

    @28 in Eastern yes. This year it’s going to be different. Maybe in November. PS3 in my country sells really strong.

    #32 5 years ago
  33. OlderGamer

    I have to strongly agree that the overwhelming majority of people will return or replace their systems if they RRoD or YLoD.

    I also agree that the PS3 exclusives may well be more Euro friendly. That would explain the love for games like UC, HR, MGS and many other SP based games on this site. Again no one I know plays these games. Even the Gamestop people don’t like em. Also they never last long on the US sales charts. They pop in and fall off quickly. But lots of you folks love ‘em.

    I blame it on poor internet.

    I mean SP? Really? I do SP once in awhile, here and there. But mostly story driven sp games bore the hell out of me. They feel old and stale, predictable. Feels like I played em all before. To tell the truth the older you get the more that becomes a problem across all game types.

    So yea, you might be right Erth, the PS3 exclusive libary seems to reflect a more SP and maybe Euro based experience. Xb360 libary is focused on MP games that you and your friends can play together(and mostly over LIVE).

    Again I would be willing to bet that on average we(NA) have better internet then you(Euro) have.

    Also, no doubt in my mind that LIVE is better then PSN, however if your lacking in bandwidth, you might not be able to tell much of a difference. Food for thought.

    #33 5 years ago
  34. Gheritt White

    My penis is *so* much bigger than yours.

    #34 5 years ago
  35. daytripper

    prove it

    #35 5 years ago
  36. The Hindle

    I really do hate articles like this :(

    #36 5 years ago
  37. DaMan

    post some youtube links, GW. or it doesn’t exist.

    #37 5 years ago
  38. daytripper

    gif format will do

    #38 5 years ago
  39. Gheritt White

    As I said, bigger than yours

    #39 5 years ago
  40. Gadzooks!


    “Yes, in RROD thats what you need to do, in YLOD they can replace you just details.”

    No, no and thrice no! I don’t think you even know what RRoD and YLoD signify. They are non-specific error codes, most commonly related to overheat causing loose solder on GPU connectors.

    On both machines, in a lot of cases, applying enough heat to soften the solder can fix the problem, if only temporarily. If not then it’s a motherboard swap. It’s the same for both machines.

    The code just means ‘something went wrong that I dont have a specific code for’

    #40 5 years ago
  41. Mauller

    I have 2 360′s that I game on regularly. I mainly got the PS3 because of the Bluray and the price dropped. I do play games on it from time to time but it’s mainly for movies and the 360 or PC for gaming.

    #41 5 years ago
  42. Happy Hardon Harry

    Doesn’t surprise me. The only people who care about exclusives are fanboys.

    #42 5 years ago
  43. Erthazus

    @42 don’t agree completely. People who care about excclusives ONLY are fanboys, but who care for the certain franchises or just want to play MORE games (exclusives included) are gamers.

    #43 5 years ago
  44. Happy Hardon Harry

    @43, the thing about fanboys is that they’re like a kid with a cookie jar, aren’t they, in that they don’t want to share the goodness with others.

    Personally, i hate exclusives, all they do is limit the folk who want to play the game. Not to mention developers/publishers losing shit loads of money.

    You see less exclusives with each generation, this one is no different and you’ll see even less exclusives next gen.

    Exclusives don’t make sense for publishers/developers anymore. The only exclusives you’ll see next gen are those first party titles and those bank-rolled by MS, Sony and Nintendo i.e. second party games.

    #44 5 years ago
  45. Erthazus

    “Personally, i hate exclusives, all they do is limit the folk who want to play the game.”

    Everyone hates that. Everyone wants to play great games.

    And we won’t see less exclusives. Because Sony/Nintendo or Microsoft have first party and second party support. + at the start of generation to boost console you need exclusives from 3rd parties. So it’s not going to go away so easily.

    #45 5 years ago
  46. Happy Hardon Harry

    “And we won’t see less exclusives. Because Sony/Nintendo or Microsoft have first party and second party support. + at the start of generation to boost console you need exclusives from 3rd parties. So it’s not going to go away so easily.”


    That’s just it though, more publishers/developers are moving away from exclusivity, look at Bungie signing a 10 contract with Activision to produce a new Multiplatform IP, then read SquareEnix reports today that FF Vs XII is heading the 360, a so called exclusive title.

    Exclusives are less appealing to 3rd party developers every generation because of the money they lose. For example, Epic lost millions by not making GOW multiplatform.

    Exclusives will go the way of the dodo, not unless they are bank-rolled by one of the big three or first party.

    #46 5 years ago
  47. Erthazus


    Bungie left because Microsoft just don’t need them anymore. they created their own first party studio that is called now 343 industries that will make them Halo

    FFXIII Versus multiplatform is still a big question

    Agent – Rockstar exclusive is still on PS3

    Gears Of War franchise is still on Xbox 360 and they don’t regret the deal and they didn’t lost millions because this specific franchise is recognized by that console. So it sells because of that, like MGS 4 was sold on PS3.

    You know why it is less exclusive this gen? It’s because there are two fanbase for now. Xbox 360 and Ps3 have neck to neck fanbase. If someone from them could be a leader then there would be exclusive title from 3rd parties.

    Exclusives will never go away. It’s really sad, but somehow, Publishers are going to screw gamer.

    #47 5 years ago
  48. MushroomStamp

    all you have to do is look at is the attachment rate and the game sales to know that most people are buying the PS3 as a BR player with the occasional game.

    #48 5 years ago
  49. Happy Hardon Harry


    Bungie left MS to go independent and to create new IP they have control of, not because MS didn’t need them (oh dear), where did you hear such nonsense?

    You really think FF Vs will stay a PS3 exclusive? This is business, SquareEnix know they will make more money if the title is multiplatform.

    As for Agent, name a Rockstar title this gen that has remained exclusive this gen, i’ll tell you, none. Even the so called 360 exclusive GTA IV DLC got ported, eventually to other platforms i.e. PS3/PC.

    Regarding Epic, it’s well known they lost millions on GOW due to it being exclusive. Do you think Epic are going to say this publicly, of course not. Only a naive gamer/fanboy would say otherwise. As for the rest of us, well, we all know the score.

    The reason for less exclusives this gen is not because 360/PS3 are “neck and neck”, it’s a simple reason, and that reason is money. You make more money by releasing your title on more than two platforms. Simple.

    Just wait until next gen, the “naive/green” gamer won’t know what’s hit them as exclusives dry up, like some old dears vigina.

    #49 5 years ago

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