E3 2010 exhibitor list goes live

Monday, 18th January 2010 19:55 GMT By Patrick Garratt


We can barely bring ourselves to write this. With a mere five months to go, here’s our first E3 story of the year: the June event’s exhibitor list is now live.

There’s a major omission from the listed publishers: Take-Two isn’t there, as noticed by BigDownload.

The firm exhibited in 2009. We’ll shoot off an email and get an answer on that.

E3 2010 takes place at the LA Convention Center on June 15-17. We’ll be there, probably. In some shape or form. Nausea’s normal in this instance, yeah?



  1. Hunam

    I was thinking about E3 not 2 days ago. I’m already excited :)

    #1 5 years ago
  2. Patrick Garratt

    I’m in a state of shock. It’s not funny.

    #2 5 years ago
  3. Redh3lix

    It’s gonna be full of NATAL and PS3 Motion shenanigans. **** that in a word. :/

    I dont own an XBox 360 but I love the fact Microsoft and Sony keep each other on their toes releasing quality titles etc. It would be in the best interests of gamers everywhere that nobody wins the “console war”.

    #3 5 years ago
  4. onlineatron

    I wasn’t here last year for E3 so I look forward to checking VG247 for my E3 fix this time around!

    #4 5 years ago
  5. ryn.x

    No Blizzard either which is a bit surprising what with Cataclysm and Starcraft II due this year. I know they do Blizzcon and what not but would have thought they’d have some presence.

    Unless it’s bundled in with all of Activision’s stuff. What about a countdown to E3 clock in the site nav bar? ;)

    #5 5 years ago
  6. Razor

    No T2=No Agent?

    #6 5 years ago
  7. Gekidami

    Blizzard do BlizzCon.

    #7 5 years ago
  8. Johnny Cullen

    You know E3 is near when we add a new catagory. :D

    ryn.x – Blizzard are known to skip E3, and just do BlizzCon.

    That tends to happen as gamescom wraps up, so expect it in August.

    Will we see any Blizzard games at E3? Unless they are of the gigaton proportion (a la Diablo III/Starcraft II going to consoles), it’s highly doubtful.

    #8 5 years ago
  9. onlineatron


    Do we know if Take Two are publishing that? Could be SCEE…

    Either way I assume Sony would get permission to show it regardless of if Take Two turned up.

    #9 5 years ago
  10. Hunam

    I’d imagine Take 2 might sign up soon, I doubt this is a final final line up. Then again there big titles might have been picked up by Sony/Microsoft to be shown at E3, stuff like that happens too, just to make things confusing.

    #10 5 years ago
  11. Vistrix

    Anyone know if its possible to get tickets if you aren’t in the gaming business in any form?

    Would love to go to an event like this…

    #11 5 years ago
  12. Redh3lix

    Small list at the moment :/

    ….. does it get bigger the more you stroke it or the closer to E3 date??

    #12 5 years ago
  13. Gekidami

    Why is “XBOX360″ on the list rather then ‘Microsoft Game Studios’?

    #13 5 years ago
  14. onlineatron


    Nope, I don’t think you have to be a big shot in the industry but you have to be involved in some way.

    You could just run a small blog site and be registered etc…

    At least that’s how I believe it works (hence my only chance of getting there being to hit it big as a videogame music composer).

    #14 5 years ago
  15. Hunam

    You have to be a member of the video game industry or a member of the recognised press (has lists of criteria like readership etc).

    #15 5 years ago
  16. Johnny Cullen

    Your only chance to get into a big trade event in the industry for the public is either GamesCom or Tokyo Games Show.

    #16 5 years ago
  17. Patrick Garratt

    Any games media can go to E3. For a few years it was invite-only, but all you have to do now is show that you write about videogames (I think).

    GDC’s invite-only. Anyone can, and should, go to gamescom. Same with TGS.

    #17 5 years ago
  18. zoopdeloop

    Who decides in which booth each one is?

    #18 5 years ago
  19. Johnny Cullen

    I think that would be up to the ESA.

    #19 5 years ago
  20. zoopdeloop

    something is not right in that list.Some booth neighbours smell “fishy”

    #20 5 years ago
  21. Psychotext

    Which would those be zoop?

    #21 5 years ago
  22. zoopdeloop

    Is it just me or many major booths gathered on the South side?

    #22 5 years ago
  23. Psychotext

    Like last time?

    #23 5 years ago
  24. zoopdeloop

    exactly like last time…
    definitely someone is behind this selection of booth positions
    trying to build good relationships ;)

    #24 5 years ago
  25. Psychotext

    Not sure I follow. Exhibitors buy X amount of space and the arrangement of the booths is handled by E3′s organisers.

    #25 5 years ago
  26. Hunam

    I’m sure there is more to it than that. Who ever spends the most money will obviously have a say in where they land and who is allowed next to them.

    #26 5 years ago
  27. Psychotext

    I can’t even begin to imagine how complex that would be to try and arrange. You’d need to try and rank everyone’s conflicting demands somehow whilst still taking into account your limit space and how that forces you to arrange the exhibits.

    Maybe I just don’t believe in conspiracies as much as some… especially impractical conspiracies. :D

    #27 5 years ago
  28. Hunam

    If you were a billion dollar business would you give tons of money for an exhibition and expect to have no control on where you go? It doesn’t work like that, everyone has demands and they all have to be met. Why do you think it takes a year to sort one of these things out? It’s just business. Do you think Microsoft magically get the first press conference spot every year by luck?

    #28 5 years ago
  29. Psychotext

    I’d expect to have the size of space that I paid for, and a central etc location. Beyond that, no… I wouldn’t expect to have a chance of controlling where anyone else goes. It just wouldn’t work.

    …and I’ve seen this stuff first hand. With even bigger, and far pricier defence exhibitions. Though I’m starting to feel like our team got screwed over by not getting the opportunity to move other people around.

    #29 5 years ago
  30. Hunam

    Maybe you weren’t big enough to have a voice. But my best guess is that ESA draw up a plan, show it to everyone and then obviously get feedback. If Microsoft was not happy, do you think they’d just go “Oh well, that’s ok, we’ll just put up with it” or “make a new plan where we are here and they are there or we take our money away”?

    Also, you got to go to a big weapons expo? That sounds sweet!

    #30 5 years ago
  31. Psychotext

    Plenty big enough. They built fighter jets and satellites. :D

    But yeah, you could probably move some little scrub company along, but you’re not screwing around with people buying just as much floor space as you. They’d just do the same thing (threaten to pull) and it’d all fall apart.

    #31 5 years ago
  32. Hunam

    Sounds ace. But it’s still different that’s not really a media event, I’m guessing it was about shopping your products to potential buyers? And the company hosting the event (not the organisers, but the people actually paying for it) were not solely reliant on your money to exist?

    #32 5 years ago
  33. Psychotext

    I see what you’re saying, but it still doesn’t sound practical in the least bit. Without final say you’d always end up with someone throwing their toys out of the pram and it’d fall apart.

    Though I suppose you could just as easily argue that Take Two threw their toys out of the pram this year. :)

    #33 5 years ago
  34. Hunam

    My point basically is that microsoft will get exactly what microsoft want :)

    #34 5 years ago
  35. Psychotext

    But what if Nintendo or Sony want something else? :P

    They’re both much bigger players in the gaming space… and Nintendo’s advertising budgets would make your average E&D exec at MS wet themselves. \o/

    #35 5 years ago
  36. Hunam

    Ah, but your missing the point, Microsoft is an American company, they care more about E3 than Sony and Nintendo. Nintendo barely care about it at times and Sony is such a big company that SCEA doesn’t have the pull Microsoft has, as they can show off both games and operating systems and anything else they care to do. Bill Gates loves E3 and always has done which makes them such a big presence at the event every year since they entered the console market. I’d imagine that Microsoft have a much closer relationship to the ESA than Nintendo and Sony.

    #36 5 years ago
  37. Psychotext

    Actually… you know, this discussion could make the basis for some great investigative journalism. Get to it Pat!

    We want to know the dirty little secrets behind the E3 power game. :D

    #37 5 years ago
  38. Hunam

    It’s making my head just spin to be honest. I’ve only worked in the gaming industry for like 4 months of my life but I’ve been somewhat attached to the Motor Industry my entire life because of my father, and he paints the picture of the business there, petty and morally bankrupt. The gaming industry is fairly similar from what I could tell from my brief tenure and that’s my basis for my ideas.

    #38 5 years ago
  39. Psychotext

    Ahh well, the motor industry is full of car salesmen… what do you expect? :D

    #39 5 years ago
  40. Blerk

    I think that’s just business in general, actually. Can anyone think of an industry which isn’t petty and morally bankrupt? :-D

    #40 5 years ago
  41. zoopdeloop

    There are dirty little secrets behind E3 Psycho.Is it coincidence that once again all major booths are gathered around Microsoft like last year.i don’t think they asked for it.
    If i remember correctly at E3 08 where Square Enix announced FFXIII for the Xbox360 in a press conference they also said along the lines something like their neighboring booths with Microsoft brought them a lot closer than before.
    So is it just coincidence that for the 3rd time Microsoft and SE are neighbours again?
    To me all this it’s just a lame approach…faking to gain ground in the East.But Japanese know what they’re doing.
    To me E3 is just an American Expo controlled a little bit by a major American company…

    #41 5 years ago
  42. OlderGamer

    Its that damn Playstation!

    Hugo Chavez is right, it has lead us down the Capitalistic Road to hell, we are all going to burn now.

    #42 5 years ago
  43. zoopdeloop

    hahahaha….repent :P

    #43 5 years ago

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