Mon, Jan 18, 2010 | 19:55 GMT
E3 2010 exhibitor list goes live

We can barely bring ourselves to write this. With a mere five months to go, here’s our first E3 story of the year: the June event’s exhibitor list is now live.
There’s a major omission from the listed publishers: Take-Two isn’t there, as noticed by BigDownload.
The firm exhibited in 2009. We’ll shoot off an email and get an answer on that.
E3 2010 takes place at the LA Convention Center on June 15-17. We’ll be there, probably. In some shape or form. Nausea’s normal in this instance, yeah?


43 comments
#1
Hunam
18/01/10, 7:57 pm
I was thinking about E3 not 2 days ago. I’m already excited
#2
Patrick Garratt
18/01/10, 7:59 pm
I’m in a state of shock. It’s not funny.
#3
Redh3lix
18/01/10, 8:03 pm
It’s gonna be full of NATAL and PS3 Motion shenanigans. **** that in a word. :/
I dont own an XBox 360 but I love the fact Microsoft and Sony keep each other on their toes releasing quality titles etc. It would be in the best interests of gamers everywhere that nobody wins the “console war”.
#4
onlineatron
18/01/10, 8:05 pm
I wasn’t here last year for E3 so I look forward to checking VG247 for my E3 fix this time around!
#5
ryn.x
18/01/10, 8:06 pm
No Blizzard either which is a bit surprising what with Cataclysm and Starcraft II due this year. I know they do Blizzcon and what not but would have thought they’d have some presence.
Unless it’s bundled in with all of Activision’s stuff. What about a countdown to E3 clock in the site nav bar?
#6
Razor
18/01/10, 8:10 pm
No T2=No Agent?
#7
Gekidami
18/01/10, 8:14 pm
@5
Blizzard do BlizzCon.
#8
Johnny Cullen
18/01/10, 8:22 pm
You know E3 is near when we add a new catagory.
ryn.x – Blizzard are known to skip E3, and just do BlizzCon.
That tends to happen as gamescom wraps up, so expect it in August.
Will we see any Blizzard games at E3? Unless they are of the gigaton proportion (a la Diablo III/Starcraft II going to consoles), it’s highly doubtful.
#9
onlineatron
18/01/10, 8:33 pm
@Razor
Do we know if Take Two are publishing that? Could be SCEE…
Either way I assume Sony would get permission to show it regardless of if Take Two turned up.
#10
Hunam
18/01/10, 8:46 pm
I’d imagine Take 2 might sign up soon, I doubt this is a final final line up. Then again there big titles might have been picked up by Sony/Microsoft to be shown at E3, stuff like that happens too, just to make things confusing.
#11
Vistrix
18/01/10, 8:54 pm
Anyone know if its possible to get tickets if you aren’t in the gaming business in any form?
Would love to go to an event like this…
#12
Redh3lix
18/01/10, 9:02 pm
Small list at the moment :/
….. does it get bigger the more you stroke it or the closer to E3 date??
#13
Gekidami
18/01/10, 9:06 pm
Why is “XBOX360″ on the list rather then ‘Microsoft Game Studios’?
#14
onlineatron
18/01/10, 9:14 pm
@Vistrix
Nope, I don’t think you have to be a big shot in the industry but you have to be involved in some way.
You could just run a small blog site and be registered etc…
At least that’s how I believe it works (hence my only chance of getting there being to hit it big as a videogame music composer).
#15
Hunam
18/01/10, 9:20 pm
You have to be a member of the video game industry or a member of the recognised press (has lists of criteria like readership etc).
#16
Johnny Cullen
18/01/10, 9:30 pm
Your only chance to get into a big trade event in the industry for the public is either GamesCom or Tokyo Games Show.
#17
Patrick Garratt
18/01/10, 9:34 pm
Any games media can go to E3. For a few years it was invite-only, but all you have to do now is show that you write about videogames (I think).
GDC’s invite-only. Anyone can, and should, go to gamescom. Same with TGS.
#18
zoopdeloop
18/01/10, 11:24 pm
Who decides in which booth each one is?
#19
Johnny Cullen
18/01/10, 11:38 pm
I think that would be up to the ESA.
#20
zoopdeloop
19/01/10, 12:03 am
something is not right in that list.Some booth neighbours smell “fishy”
#21
Psychotext
19/01/10, 12:12 am
Which would those be zoop?
#22
zoopdeloop
19/01/10, 1:00 am
Is it just me or many major booths gathered on the South side?
#23
Psychotext
19/01/10, 1:13 am
Like last time?
http://i44.tinypic.com/30wl11y.gif
#24
zoopdeloop
19/01/10, 1:35 am
exactly like last time…
definitely someone is behind this selection of booth positions
trying to build good relationships
#25
Psychotext
19/01/10, 1:49 am
Not sure I follow. Exhibitors buy X amount of space and the arrangement of the booths is handled by E3′s organisers.
#26
Hunam
19/01/10, 2:32 am
I’m sure there is more to it than that. Who ever spends the most money will obviously have a say in where they land and who is allowed next to them.
#27
Psychotext
19/01/10, 2:41 am
I can’t even begin to imagine how complex that would be to try and arrange. You’d need to try and rank everyone’s conflicting demands somehow whilst still taking into account your limit space and how that forces you to arrange the exhibits.
Maybe I just don’t believe in conspiracies as much as some… especially impractical conspiracies.
#28
Hunam
19/01/10, 2:46 am
If you were a billion dollar business would you give tons of money for an exhibition and expect to have no control on where you go? It doesn’t work like that, everyone has demands and they all have to be met. Why do you think it takes a year to sort one of these things out? It’s just business. Do you think Microsoft magically get the first press conference spot every year by luck?
#29
Psychotext
19/01/10, 2:50 am
I’d expect to have the size of space that I paid for, and a central etc location. Beyond that, no… I wouldn’t expect to have a chance of controlling where anyone else goes. It just wouldn’t work.
…and I’ve seen this stuff first hand. With even bigger, and far pricier defence exhibitions. Though I’m starting to feel like our team got screwed over by not getting the opportunity to move other people around.
#30
Hunam
19/01/10, 2:54 am
Maybe you weren’t big enough to have a voice. But my best guess is that ESA draw up a plan, show it to everyone and then obviously get feedback. If Microsoft was not happy, do you think they’d just go “Oh well, that’s ok, we’ll just put up with it” or “make a new plan where we are here and they are there or we take our money away”?
Also, you got to go to a big weapons expo? That sounds sweet!
#31
Psychotext
19/01/10, 2:56 am
Plenty big enough. They built fighter jets and satellites.
But yeah, you could probably move some little scrub company along, but you’re not screwing around with people buying just as much floor space as you. They’d just do the same thing (threaten to pull) and it’d all fall apart.
#32
Hunam
19/01/10, 2:58 am
Sounds ace. But it’s still different that’s not really a media event, I’m guessing it was about shopping your products to potential buyers? And the company hosting the event (not the organisers, but the people actually paying for it) were not solely reliant on your money to exist?
#33
Psychotext
19/01/10, 3:00 am
I see what you’re saying, but it still doesn’t sound practical in the least bit. Without final say you’d always end up with someone throwing their toys out of the pram and it’d fall apart.
Though I suppose you could just as easily argue that Take Two threw their toys out of the pram this year.
#34
Hunam
19/01/10, 3:01 am
My point basically is that microsoft will get exactly what microsoft want
#35
Psychotext
19/01/10, 3:05 am
But what if Nintendo or Sony want something else?
They’re both much bigger players in the gaming space… and Nintendo’s advertising budgets would make your average E&D exec at MS wet themselves. \o/
#36
Hunam
19/01/10, 3:11 am
Ah, but your missing the point, Microsoft is an American company, they care more about E3 than Sony and Nintendo. Nintendo barely care about it at times and Sony is such a big company that SCEA doesn’t have the pull Microsoft has, as they can show off both games and operating systems and anything else they care to do. Bill Gates loves E3 and always has done which makes them such a big presence at the event every year since they entered the console market. I’d imagine that Microsoft have a much closer relationship to the ESA than Nintendo and Sony.
#37
Psychotext
19/01/10, 3:12 am
Actually… you know, this discussion could make the basis for some great investigative journalism. Get to it Pat!
We want to know the dirty little secrets behind the E3 power game.
#38
Hunam
19/01/10, 3:16 am
It’s making my head just spin to be honest. I’ve only worked in the gaming industry for like 4 months of my life but I’ve been somewhat attached to the Motor Industry my entire life because of my father, and he paints the picture of the business there, petty and morally bankrupt. The gaming industry is fairly similar from what I could tell from my brief tenure and that’s my basis for my ideas.
#39
Psychotext
19/01/10, 3:18 am
Ahh well, the motor industry is full of car salesmen… what do you expect?
#40
Blerk
19/01/10, 8:54 am
I think that’s just business in general, actually. Can anyone think of an industry which isn’t petty and morally bankrupt?
#41
zoopdeloop
19/01/10, 2:17 pm
There are dirty little secrets behind E3 Psycho.Is it coincidence that once again all major booths are gathered around Microsoft like last year.i don’t think they asked for it.
If i remember correctly at E3 08 where Square Enix announced FFXIII for the Xbox360 in a press conference they also said along the lines something like their neighboring booths with Microsoft brought them a lot closer than before.
So is it just coincidence that for the 3rd time Microsoft and SE are neighbours again?
To me all this it’s just a lame approach…faking to gain ground in the East.But Japanese know what they’re doing.
To me E3 is just an American Expo controlled a little bit by a major American company…
#42
OlderGamer
19/01/10, 2:30 pm
Its that damn Playstation!
Hugo Chavez is right, it has lead us down the Capitalistic Road to hell, we are all going to burn now.
#43
zoopdeloop
19/01/10, 2:33 pm
hahahaha….repent