EA’s apologised over its “Sin to Win” Dante’s Inferno Comic Con competition, saying the contest’s T&C wording had caused “confusion and offense”.
The contest asked convention attendees to commit “an act of lust” with an EA booth babe and take a picture for proof. A “Night of Lust” was promised for the winner.
While only a “special” person would actually read this as doing something illegal, some people got pissed off.
“‘Commit acts of lust’ is simply a tongue-in-cheek way to say take pictures with costumed reps,” said the publisher.
“Also, a ‘Night of Lust’ means only that the winner will receive a chaperoned VIP night on the town with the Dante’s Inferno reps, all expenses paid, as well as other prizes.”
Shame on you, EA. Shame.