In today’s video gaming market, there’s a general tendence to move away from exclusivity, and rake in the sales by going multiplatform. Now, GI wanted to know if Ryan Schneider, director of marketing and communications for Sony first-party developer Insomnaic Games, has considered this when he stares down the barrel of Resistance 2 sales figures.
This is what he said:
“Sure, as an independent developer, you do consider those options – but at the same time we do have a great relationship with Sony.
“We’ve been with Sony for a long, long time now, and that’s where we intend to stay for the foreseeable future.”
Why so much Sony love? Schneider explains:
“Sony bends over backwards to work with its development teams. Their product development team is second to none – we absolutely love working with them.
“Their PR and marketing folks are terrific to work with and very dedicated to the cause, and there are some very creative people there.
“We feel very fortunate to have that sort of relationship in place.”
Full interview with Schneider through the link.