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GameStop says Hispanics are key to industry growth

Tuesday, 21st July 2009 22:23 GMT By Stephany Nunneley

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GameStop COO Paul Raines sees Hispanics as a key demographic for growth in the gaming industry.

Currently, over 45 million Hispanics live in the US and according to a recent report from Hispanic Market Weekly, GameStop’s growth in recent years owes much to the Latin market, especially the stores that border Texas and Mexico.

Because of this, GameStop is considering expanding into Mexico thanks to two border stores reporting annual sales in excess of $4 million.

“We’ve gained considerable knowledge of the Hispanic consumer from our stores in California, Texas and Florida,” said Raines. “We have between 600 and 800 stores that are in areas where the Hispanic population is greater than 40 percent.”

Raines also went on to say that gaming companies are just now starting to realize this is a lucrative area of the market, even though the Hispanic marketing front “is really a nascent category.”

More over on GameDaily.

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1 Comments

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  1. frostquake

    Well of course they are lucrative, well at least for the illegal ones that don’t pay taxes, they can spend all that extra Bling on games, and with illegals filling Emergency Rooms and using them as their primary care, because they don’t have to pay and can’t be refused for not being able to pay, and making wait times to be around 6 hours, just pay a visit to your local emergency room and ask how long the wait is, though I don’t know how they can afford games, when according to news reports they only make a $1.00 and hour picking Potatoes from tree’s, poor wittle Bush saying we need illegals because they do jobs tax payers won’t…Wait when is VG247 Political,,,ROFL Tongue and Cheek Op!

    #1 5 years ago