Eidos name dropped from publishing, Square pulls rank in Europe and US

Tuesday, 7 July 2009 14:03 GMT By Patrick Garratt

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It was bound to happen sometime. Eidos owner Square Enix has decided to form a new European entity in Square Enix Europe, to be headed up by current Eidos CEO Phil Rogers – a move which will result in the Eidos publishing brand being “vapourised”.

The amalgamation will result in job losses although precise numbers are unknown as of yet.

“Unfortunately we are expecting some jobs to be impacted directly by this in both Europe and North America,” read a statement from the company.

“We are hoping to minimise this wherever possible and offer support and advice to any employees directly affected.”

In the US all sales, marketing and distribution responsibilities will be transferred from Eidos Inc to the region’s Square Enix office, headed up by John Yamamoto.

Apparently the current Eidos dev studios will still carry the Eidos brand.

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