Eidos name dropped from publishing, Square pulls rank in Europe and US

Tuesday, 7th July 2009 14:03 GMT By Patrick Garratt


It was bound to happen sometime. Eidos owner Square Enix has decided to form a new European entity in Square Enix Europe, to be headed up by current Eidos CEO Phil Rogers – a move which will result in the Eidos publishing brand being “vapourised”.

The amalgamation will result in job losses although precise numbers are unknown as of yet.

“Unfortunately we are expecting some jobs to be impacted directly by this in both Europe and North America,” read a statement from the company.

“We are hoping to minimise this wherever possible and offer support and advice to any employees directly affected.”

In the US all sales, marketing and distribution responsibilities will be transferred from Eidos Inc to the region’s Square Enix office, headed up by John Yamamoto.

Apparently the current Eidos dev studios will still carry the Eidos brand.

More on GI.



  1. Hunam

    That’s a shame. I was quite happy they were going to be given their own identity and allowed to run themselves, but I guess that’s just not how the Japanese do things.

    Glad to see Eidos Montreal wont get rebranded.

    #1 6 years ago
  2. joshua nash


    #2 6 years ago
  3. Captain Fruitloop

    In an alternate universe somewhere, Eidos are slugging it out with the newly-merged Atari-Midway for the right to be the world’s biggest games publisher.

    Meanwhile, in this universe, it’s not that long since Ian Livingstone was installed at Eidos as president for life. But is there anything left to be president of, now?

    #3 6 years ago
  4. fearmonkey

    As long as I get Deus Ex 3, and Thief 4, and hopefully future games in the series, I don’t care.

    #4 6 years ago

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