Thu, Jun 25, 2009 | 14:41 BST
PS3 price cut – Euros “see the value of the machine,” says House
SCEE president Andrew House reckons Europeans appreciate PS3′s value, and the console’s cost will only come down when Sony’s goddamn good and ready.
“Not to harp on about it, but the PlayStation 3 has a ten-year life cycle and there are issues of cost and profitability,” the exec told MCV.
“We will make that move on price when all those factors are aligned.
“Would people buy more when they are cheaper? Of course. But on the other hand there is an inherent marketing challenge. In Europe I think people do see the value of the machine, the Blu-Ray and network services and take that all into consideration instead of just focusing on price.
“But we will look at price and will address it when the time is right.”
And when will the time be right? Cologne, apparently, as we’re being told with alarming regularity.
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20 
Posted in: Europe, GAMESCom 2009, Hot, PS3, Sony
Tags: andrew house, price cut, scee
20 comments
#1
Michael O'Connor
25/06/09, 2:43 pm
Translation: We will reduce the price when it stops costing more to make than it does to sell.
#2
anasui
25/06/09, 2:50 pm
“there are issues of cost and profitability”
I’m starting to think the ten years lifecycle is more a emergency plan than the usual Kaztravaganza
#3
Superfrog
25/06/09, 2:51 pm
If Sony don’t announce a pricecut in Cologne, not only Take Two will wack out…
#4
No_PUDding
25/06/09, 2:52 pm
No doubt at all, it’s the only way they MIGHT be able to achieve something economically positive this generation.
#5
Razor
25/06/09, 2:56 pm
“And when will the time be right? Cologne, apparently, as we’re being told with alarming regularity.”
So that rules out Cologne for a price cut then
#6
Shatner
25/06/09, 2:57 pm
Translation1: I’m now going to pretend that my bias and guesswork amounts to the same thing as what was actually said.
Translation2: Fuck you Bobby! Fuck you AND the skateboard controller you rode in on.
#7
dirigiblebill
25/06/09, 2:58 pm
Does anyone know if Sony are making more money on all that Blu-ray film malarkey than they’re losing by selling PS3 at a loss?
#8
Blerk
25/06/09, 3:01 pm
Translation 3: People in Europe are stupid and we want to milk them for as long as possible.
#9
Anders
25/06/09, 3:21 pm
I’ll see the value of the PS3 when they lower the price to reasonable levels. Fingers crossed for Cologne…
#10
gaz
25/06/09, 3:38 pm
Just cost me £145 to get my Playstation 3 replaced with a refurb from Sony after only 2 years of it’s ’10 year lifecycle’ my £425 kit died at the weekend with a power failure. Lost most of my saves. Not impressed with this slap in the face from Sony.
#11
G1GAHURTZ
25/06/09, 3:53 pm
Why did it cost £145?
I take it that’s because it was out of it’s warranty?
#12
Psychotext
25/06/09, 4:04 pm
“Does anyone know if Sony are making more money on all that Blu-ray film malarkey than they’re losing by selling PS3 at a loss?”
No. They only get a cut of the licensing revenues and we’re only talking about tens of millions of dollars at the moment rather than billions.
#13
gaz
25/06/09, 4:31 pm
Yep. As the warranty was out my only option was £145 for a refurb with a 3 month warranty. I wouldn’t mind if it was longer gap, say 5 years even, but 2, that’s just disgusting!
#14
Blerk
25/06/09, 4:33 pm
£145 for a refurb seems stupidly steep. Do you at least get a new guarantee with the replacement machine?
#15
gaz
25/06/09, 4:37 pm
3 months. That cost includes a next day courier swap over. Still, it’s expensive for a machine you’ve already paid £425 for.
#16
Hunam
25/06/09, 4:45 pm
It’s ironic that he is claiming the Europeans are a good bunch to them, whilst SCEE treats us like utter shite on a daily basis.
#17
Rhythm
25/06/09, 5:36 pm
Ouch, that’s not good, Gaz.
#18
SilentLoner
25/06/09, 6:12 pm
Silly Silly person, you sign up for their warranty service for what is £10 a month while you system is fooked then the next day claim on it and then cancel after you get it
#19
Psychotext
25/06/09, 6:34 pm
Believe it or not, not everyone is comfortable with breaking the law.
#20
dirigiblebill
25/06/09, 6:59 pm
““Does anyone know if Sony are making more money on all that Blu-ray film malarkey than they’re losing by selling PS3 at a loss?”
No. They only get a cut of the licensing revenues and we’re only talking about tens of millions of dollars at the moment rather than billions.”
Guess they haven’t got much choice but to keep the price high, then…