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Xbox 360 hits 30 million globally, 20 million “active” on Live

Thursday, 28th May 2009 15:44 GMT By Patrick Garratt

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Microsoft has confirmed the 30 million global unit milestone for Xbox 360.

The company also said today that more than 20 million people are now actively using Xbox Live.

“We’ve always been confident that Xbox 360 offers more entertainment value than any other console on the market, and these latest numbers show that consumers agree,” said Microsoft entrtainment boss, Don Mattrick.

“We expect our growth to continue to accelerate. Our news at E3 next week will underscore our commitment to bringing blockbuster entertainment experiences to everyone and to growing the Xbox entertainment brand globally.”

Press release after the break.

Xbox 360 Sees Record Growth in 2009

Year-over-year growth jumps as Xbox 360 console sales hit 30 million globally and Xbox LIVE community reaches 20 million users.

REDMOND, Wash. — May 28, 2009 — Microsoft Corp. announced today that sales of Xbox 360 consoles have passed the 30 million mark globally, with its Xbox LIVE community swelling to more than 20 million active members. After the biggest year in its history in 2008, Xbox 360 achieved the highest percentage growth in hardware sales of any console so far in 2009, up 28 percent over the previous year.1

The success of the platform can be measured across the business, with Xbox LIVE now considered the world’s largest global entertainment network. Increasing consumer desire to connect with friends, download and enjoy blockbuster movies and TV shows, and extend the life of their favorite games has been the primary driver behind the growth of Xbox LIVE membership and the reason Xbox continues to expand offerings on the platform.

“We’ve always been confident that Xbox 360 offers more entertainment value than any other console on the market, and these latest numbers show that consumers agree,” said Don Mattrick, senior vice president of the Interactive Entertainment Business at Microsoft. “We expect our growth to continue to accelerate. Our news at E3 next week will underscore our commitment to bringing blockbuster entertainment experiences to everyone and to growing the Xbox entertainment brand globally.”

Over the course of this console generation, U.S. consumers alone have spent $14.5 billion across all categories on Xbox 360 at retail.1 This number reflects strong interest in a comprehensive entertainment offering that includes the ability to connect with others socially and to digitally download entertainment, be it games, TV shows or movies. To date, consumers have downloaded nearly 1 billion pieces of gaming and entertainment content from Xbox LIVE Marketplace, including a broad array of premium high- and standard-definition movies and TV shows from top studios and networks around the world.2

In addition, Xbox 360 continues to be the platform of choice for the industry’s top games, generating $5.9 billion in sales to date at U.S. retail for third-party publishers, which is more than those of current-generation consoles combined.1 Xbox 360 also leads current-generation consoles in game purchases, with consumers owning an average of 8.3 titles each.1

Activity on Xbox LIVE, the industry-leading online gaming and entertainment service, surged following the launch of the New Xbox Experience in November 2008. Since that time, the community has recorded a 136 percent increase in new members, TV and movie downloads have more than doubled, and purchases of games, Game Add-ons and more on Xbox LIVE Arcade have increased by 70 percent.2 Xbox LIVE reaches 26 countries worldwide and is now in more homes than any satellite television provider.2 Before the end of the year, the number of Xbox LIVE members will surpass the number of subscribers to the largest cable provider.1 Consumers can expect more exciting announcements from Microsoft next week as Xbox 360 kicks off the Electronic Entertainment Expo (E3), the world’s premier trade show for computer and video games and related products, with its press briefing on Monday, June 1, in Los Angeles.

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10 Comments

  1. Psychotext

    Welcome to April. :P

    #1 6 years ago
  2. Blerk

    You’d better get your arses in gear with some decent announcements on Monday, Microsoft! Or else…..! I’ll…. play on the Wii, or something. Maybe.

    Damn!

    #2 6 years ago
  3. Mike

    Yeah, they’ve got a lot to live up to this year. If rumours are true and Nintendo annouonce a new Mario/Zelda then MS’s conference could look very tame in comparison with Ninty and Sony.

    We already know about ME2, Halo ODST, Splinter Cell and are already expecting the motion sensing thing. We need a surprise or two.

    #3 6 years ago
  4. Blerk

    I’m sure they won’t have any trouble topping Nintendo. Their conferences are always complete crap. :-D

    #4 6 years ago
  5. Psychotext

    You’re really expecting Nintendo to impress Mike?

    #5 6 years ago
  6. Michael O'Connor

    “You’d better get your arses in gear with some decent announcements on Monday, Microsoft! Or else…..! I’ll…. play on the Wii, or something. Maybe.”

    Lord forbid *someone* play all those great, under-appreciated core titles on the Wii. Though that level of open-mindedness would be expecting a bit too much of most gamers.

    #6 6 years ago
  7. Mike

    Psycho: I did say, “if rumours were true.”

    #7 6 years ago
  8. Blerk

    Which ones would those be, Michael? I apologise profusely for Wii output not matching my tastes. Obviously my tastes are at fault.

    #8 6 years ago
  9. DaMan

    Michael O’Connor – why is it that when David Cage says Heavy Rain is the way to go and most of other videogames are childish he’s correct, but when someone says he doesn’t like Wee he’s of course ignorant of those wondeful core titles? please explain.

    #9 6 years ago
  10. SniperWolf

    and they mean by that all poor silver users

    #10 6 years ago

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