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THQ – 800k units break-even on core games “days are over”

Thursday, 7th May 2009 09:41 GMT By Patrick Garratt

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THQ CEO Brian Farrell said in the firm’s full-year earnings call last night that core games can’t break even in the 700-800,000 unit range any more.

“On the core titles, yeah, 700,000, 800,000 units, those days unfortunately we think are over,” he said in answer to a question about break even levels.

“But within the kids segment, the break evens are very low – I mean, depending on the title, how many SKUs you do, per SKU your break-evens are, depending on the platform, could be somewhere between even 100 and 400,000 units.”

The target sales level was “fairly low in the kids and mass appeal as you might suspect but much higher on the core titles,” the exec added.

Get all the rest of the news from the call here.

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1 Comments

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  1. blackdreamhunk

    High production conts on consoles yea, But on the pc game devs are very much successful. Stick to making profits for now and what works. However I recomend that you look at companies like anet guild wars. I also recomed that you get good Ip’s something like bladerunner and use the cryengime ;)

    I strongly feel that you can make a come back, even in a ression. leave high production costs. Pc gamers buy even indie game s too yea know.

    I also highly recomend that you buy cryengime 2 or 3 for your games in the future.

    I really hope that THQ doesn’t give up on pc gaming just yet. After all warhammer was a seller that means they still have a huge fanbase.

    I also hear you have rights to freespace trust me do a remake on that game. What about company of heros isn’t that popular? You need to work with pc game fans not run from them.

    #1 5 years ago