Mon, Mar 16, 2009 | 16:54 GMT

EEDAR: The Lost and Damned to generate $40 million in revenue

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EEDAR analyst Jesse Divnich has predicted that GTA IV DLC The Lost and Damned will bring in some $40 million in revenue.

Currently, Divnich guessed, the content is selling at a 6:1 ratio of download to retail, a gap the analyst expects “to grow even larger as digitally distributed games don’t have to succumb to retail pressures and loss of shelf space/visibility.

“Long-term, we expect Lost and Damned to produce up to $40 million in total worldwide revenue. We expect the original title, Grand Theft Auto IV to produce over $800 million in worldwide revenue throughout its lifetime.”

More on GameDaily.

11 comments

#1

Lutz
16/03/09, 4:55 pm

A whole $40? Missing an “m” in the title there surely?

#2

Lutz
16/03/09, 4:55 pm

Sneaky Pat… sneaky…

#3

Shatner
16/03/09, 5:00 pm

sopredictedtomake$10mlessthanthatloantoR*ehlol

#4

Patrick Garratt
16/03/09, 5:01 pm

Don’t forget the second bit.

#5

Shatner
16/03/09, 5:04 pm

ididntbutitwasntmentionedanywhereabovebyanyonelol

#6

Psychotext
16/03/09, 5:17 pm

$40m off the first part. Not too shabby if true.

#7

warlock7
16/03/09, 6:19 pm

Let’s not forget that MS paid $50 million for their timed exclusivity for this DLC…

So, they’re only $10 million in the hole… Not really the “not too shabby” when you put it in perspective.

#8

warlock7
16/03/09, 6:24 pm

OK, wait. So, the first episodic DLC, the Lost and the Damned, cost MS $25 million and the second installment of DLC cost MS an additional $25 million.

So, Rockstar stands to make a small fortune off the deal. MS can never recoup their investment by those numbers though… Hope they get enough unit sales to offset the initial investment…

#9

Psychotext
16/03/09, 6:35 pm

I doubt it makes much difference to MS if Take Two make a chunk of money off the deal… as long as they get their cash back. I think the whole venture will have probably been a success for them if they don’t lose anything by the end of it. :)

#10

Blerk
17/03/09, 8:14 am

Are people still thinking that this is a ‘timed exclusive’? Have we actually seen anything to suggest that it will come to other platforms other than internet forum chatter?

#11

Hakkiz
17/03/09, 1:24 pm

Exclusives are a bunch of corporate shit. I hope the expansions will be ported at least for GfW Live.

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