Mon, Mar 16, 2009 | 16:54 GMT
EEDAR: The Lost and Damned to generate $40 million in revenue

EEDAR analyst Jesse Divnich has predicted that GTA IV DLC The Lost and Damned will bring in some $40 million in revenue.
Currently, Divnich guessed, the content is selling at a 6:1 ratio of download to retail, a gap the analyst expects “to grow even larger as digitally distributed games don’t have to succumb to retail pressures and loss of shelf space/visibility.
“Long-term, we expect Lost and Damned to produce up to $40 million in total worldwide revenue. We expect the original title, Grand Theft Auto IV to produce over $800 million in worldwide revenue throughout its lifetime.”
More on GameDaily.


11 comments
#1
Lutz
16/03/09, 4:55 pm
A whole $40? Missing an “m” in the title there surely?
#2
Lutz
16/03/09, 4:55 pm
Sneaky Pat… sneaky…
#3
Shatner
16/03/09, 5:00 pm
sopredictedtomake$10mlessthanthatloantoR*ehlol
#4
Patrick Garratt
16/03/09, 5:01 pm
Don’t forget the second bit.
#5
Shatner
16/03/09, 5:04 pm
ididntbutitwasntmentionedanywhereabovebyanyonelol
#6
Psychotext
16/03/09, 5:17 pm
$40m off the first part. Not too shabby if true.
#7
warlock7
16/03/09, 6:19 pm
Let’s not forget that MS paid $50 million for their timed exclusivity for this DLC…
So, they’re only $10 million in the hole… Not really the “not too shabby” when you put it in perspective.
#8
warlock7
16/03/09, 6:24 pm
OK, wait. So, the first episodic DLC, the Lost and the Damned, cost MS $25 million and the second installment of DLC cost MS an additional $25 million.
So, Rockstar stands to make a small fortune off the deal. MS can never recoup their investment by those numbers though… Hope they get enough unit sales to offset the initial investment…
#9
Psychotext
16/03/09, 6:35 pm
I doubt it makes much difference to MS if Take Two make a chunk of money off the deal… as long as they get their cash back. I think the whole venture will have probably been a success for them if they don’t lose anything by the end of it.
#10
Blerk
17/03/09, 8:14 am
Are people still thinking that this is a ‘timed exclusive’? Have we actually seen anything to suggest that it will come to other platforms other than internet forum chatter?
#11
Hakkiz
17/03/09, 1:24 pm
Exclusives are a bunch of corporate shit. I hope the expansions will be ported at least for GfW Live.