Xbox is a “top Microsoft moment,” says Time

Wednesday, 12th November 2008 18:07 GMT By Patrick Garratt


Time has named Xbox as a “top Microsoft moment,” lauding the firm for making the machine desirable for “gamers all over America.”

“Gates built buzz for the Xbox for over a year before unveiling the console at the Consumer Electronics Show in Las Vegas in January 2001,” said Time.

“By the holiday shopping season, gamers all over America wanted them, launching a three-way battle for video-game dominance between the Xbox, Sony’s PlayStation 2 and the Nintendo GameCube.

“More than 1,000 people lined up in Times Square to snag the first Xboxes at midnight on Nov. 15. Microsoft had a $500 million marketing budget for the game platform.”

More through there. Thanks, CVG.



  1. Psychotext

    Shame they forgot to make the machine desirable for gamers in the rest of the world. :D

    #1 6 years ago
  2. Shatner

    I’d say it’s top and bottom. Top for the reasons cited above (loving those quote marks!) but the reliability issue and their initial attitude towards it will be hard to ignore – objectively speaking.

    Up until that, I was all for the 360 this generation, but the stuff I’ve learned about the issue is truly shocking.

    But, yeah, American publication talking about American product being popular with Americans. Make of it what you will.

    Especially when 360-friendly communities love to point the finger at Japan and say how xenophobic that culture has been in it’s reception of the 360. What a shame American’s generally don’t get irony!

    #2 6 years ago
  3. mightyhokie

    Oh, we get it. We just don’t care. hehe

    #3 6 years ago
  4. Psychotext

    Hey Shatner… you know how you’re all about the details and accurate information?

    Well you might like to note that the linked article and this news item are about the Xbox, not the Xbox 360, making your musings utterly irrelevant. :)

    #4 6 years ago
  5. Shatner

    Oh. The 360 branded header image got me confused.

    You know how important header images are. And how misleading the games media can be. :P

    I don’t see how it invalidates any of the points I made but, hey, nice try!

    #5 6 years ago
  6. Psychotext

    Your points are irrelevant (note, not relevant… not invalid, which was the word you chose) because they are not relevant to the article. The article which isn’t talking about the same console you are.

    It wouldn’t really be so bad but you even agree with the “the reasons cited above” (you love those quote marks?) which specifically mention “unveiling the console at the Consumer Electronics Show in Las Vegas in January 2001″, and a “battle for video-game dominance between the Xbox, Sony’s PlayStation 2 and the Nintendo GameCube”.

    So you basically had your response ready in your head without actually reading what was written here. That aside… Woohoo! I scored a point on the internet!

    (hey… you edited my point winning bit out, you cheat!)

    #6 6 years ago
  7. Shatner

    What a shame box the term “Xbox” (Like “PlayStation”) covers more than one console and both that term AND the article cover the 360 too.

    Oh well, if you want to score a worthless internet point based on the merest semantic go for it!

    #7 6 years ago
  8. Blerk

    The original Xbox wasn’t unreliable. It could quite happily withstand a nuclear strike.

    #8 6 years ago
  9. onyxbox

    ^^ mine broke and all I did was play ninja gaiden (when it broke)

    #9 6 years ago

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