News of the World takes Maddie Bungie story

Monday, 29th September 2008 09:46 GMT By Patrick Garratt


The News of the World published the Bungie Maddie teaser trailer story over the weekend, but a full-on spread to the British tabloids is now looking less likely.

“Halo team under fire for Maddie ad,” reads the headline, but the story itself is restrained, saying only that it’s unclear whether or not the name will be changed in the game and quoting Bungie passing the incident off as “an unfortunate coincidence”.

More through the link.



  1. pleasant_cabbage

    Without seeing the coincidental matter (i.e. what their Maddie is) and despite realising it was only up for a brief moment (rather than a tag line) it does feel a little naughty.

    #1 6 years ago
  2. Tonka

    Cynical cnuts!

    #2 6 years ago
  3. David

    Maddie is not a copyright name to a child that shouldn’t of been left alone by there parents in the first place.

    #3 6 years ago
  4. LeD

    Are game developers going to have to check against a database of missing children names whenever they have a missing person as part of the plot of their game?

    I hate to break this to you, but ‘Maddie’ is a UK story. Nobody gives a flying fuck outside the UK.

    #4 6 years ago
  5. morriss

    Apart from the McCann’s being on Oprah?

    /steals Pat’s arguments

    #5 6 years ago
  6. Psychotext

    If what you just said means that Bungie employees don’t watch Oprah then I think I’m going to go out and buy another copy of Halo or something.

    Seriously though people, get over it. Maddie is a char in the expansion, like it or not.

    #6 6 years ago
  7. morriss

    I love it.

    #7 6 years ago
  8. LeD

    So it’s a publicity stunt designed to get press in the UK? Because I can tell it will largely be lost on the French, German, Italian, Spanish, Japanese, Turkish, Canadians and people in Glorious Republic Kazakhstan. And Bangladesh.

    #8 6 years ago
  9. Tonka

    Any news on what this “expansion” is about? I fucking hate teasers because I get teased every fucking time and then I can’t fucking stop thinking about what the fuck its all about and it usually isn’t revealed until I have gotten caught up in the next fucking teaser campaign and the five fucking months later I start thinking about some old fucking campaign and everyone else has forgotten just what the fuck it was all about.


    #9 6 years ago
  10. pleasant_cabbage

    LeD I can’t see Bungie needing to cause this kind of publicity to sell an expansion, but claiming it’s a UK only thing seems incredibly off.

    #10 6 years ago
  11. LeD


    Well they made no big mistery about the plot: the search and recovery of a missing child in southern Europe.

    #11 6 years ago
  12. pleasant_cabbage


    #12 6 years ago
  13. Psychotext


    #13 6 years ago
  14. Tonka


    #14 6 years ago
  15. LeD


    I don’t mean to offend, but why do you think people from other countries would care to hear about some missing kid from the UK? It never made the papers in Europe, apart from Portugal.

    #15 6 years ago
  16. pleasant_cabbage

    I’m not at all offended. In fact I find it hard to believe how someone could catch that quick snippet of text in the trailer and made an article out of it in the first place. Seems odd.

    I just thought the maddy thing was huge in a lot of places.
    I don’t think Oprah/Pope meets just anyone ;) Well ok the Pope does.

    I’m thinking more of the sightings by French people, Belgians etc. It definately wasn’t a UK/Portugal only story.

    #16 6 years ago
  17. Psychotext

    There was some coverage in other countries, but it was only a passing interest.

    The sightings were mostly paranoid brits on holiday. I thought I saw her once too… god help any poor parent with a kid looking anything like her.

    #17 6 years ago
  18. morriss

    LeD: It did and still does make the papers in Europe.

    #18 6 years ago
  19. Psychotext

    You know, it would have been far more interesting had they locked the parents up for neglect like should have happened. :)

    #19 6 years ago
  20. LeD

    Yeah this kind of kid is just paedo fodder. Literally asking for it.

    #20 6 years ago
  21. Psychotext


    #21 6 years ago
  22. LeD


    Nope. I live in Europe on a daily basis. Never heard anything on the news, never read anything in the paper. It might have been reported in the ‘rest of the world’ section two years ago, but that’s about it.

    #22 6 years ago
  23. No_PUDding

    Hahah, that’s a really distasetful and not funny joke right?

    #23 6 years ago
  24. morriss

    I live in Europe too, LeD and I have. You live in France though who typically couldn’t give a rats arse about England. ;)

    #24 6 years ago
  25. pleasant_cabbage

    Nope. The majority of sightings have been by indigenous residents by and large. That’s why I used that as an example of the maddie story not being of exclusively uk interest.

    So what is the new stuff anyway?

    #25 6 years ago
  26. LeD


    Of course it was. It’s dark humour as a defense mechanism. As a father of two daughters, there are a number of things I need to block out.

    #26 6 years ago
  27. Tonka

    It had lots of coverage in Sweden to.

    #27 6 years ago
  28. PsychoKnight 1

    As a person liveing in the uk it f**king pisses me off hearing about poor old macans boo hoo well guess what u shouldnt have left ur children alone what king of f**king retards would leave their kid alone to go out and stuff their fat f**king necks they should have been arrested or charged for neglect as it was their own fault and they proberly killed her themselves the f**king pricks rrrrrrrrrrrraaaaaaaaaaaaaaaaarrrrrrrrrrrrr it makes me mad i dont want to hear about their stupid sob storys anymore as i have no simperfy for people who neglect their children.

    #28 6 years ago
  29. David

    “as i have no simperfy for people who neglect their children.”

    To repeat exactly what the McCans story is really about.

    Neglect to the highest order the reason that child went missing is because they left her alone. End of story this game has nothing to do with that and the name Maddie isn’t owned by the dam McCans. The only reason they get sympathy is cause there middle class well off dick’s.

    #29 6 years ago
  30. Psychotext

    True enough. If they same thing happened to someone in a council estate it would have been all you could do to stop the Sun / Mail organising a lynch mob to teach the bad parents a lesson.

    #30 6 years ago
  31. pjmaybe

    When this originally broke, I did think it had bugger all to do with the McCann case. For starters, it goes against the grain – americans giving a flying toss about something that doesn’t happen in their backyard for starters…

    #31 6 years ago
  32. LeD

    And it’s Bungie we’re talking about here, not Rockstar. I don’t think they have a track record of courting controversy.

    #32 6 years ago
  33. deftangel

    Destructoid as usual hit the nail on the head in their usual style…–105503.phtml

    The existing reference to a “Maddie” in Halo fiction was in the first book written in 2001.

    #33 6 years ago
  34. Psychotext

    Funny thing… I have copies of those books in PDF format and there wasn’t a Maddie (or Madeline, or Maddy) reference in any of them. I have the actual books too, but I’m far too lazy to re-read them on the off chance. :D

    #34 6 years ago
  35. Tonka

    Destructiod couldn’t hit a nail if it was stapled to their own fucking forehead. One of the most miserable blogs out there and a strong reason to ban amateur reporting.

    #35 6 years ago

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