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Sebastian: No PS3 price cut this year

Monday, 9th June 2008 13:12 GMT By Patrick Garratt

Lazard Capital’s Colin Sebastian said this morning that while he expects a 360 price drop this year in the $50 region, a PS3 cut is not expected.

“We continue to expect Xbox 360 price cuts this year (~$50 reduction), while Sony appears content to focus on achieving PlayStation profitability at the current PS3 price points,” the analyst said in a note ahead of May NPD data this week.

Sebastian said last month that he didn’t expect to see a drop on PS3 in the US in 2008, this new statement being a reiteration of the message a month previous.

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9 Comments

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  1. Blerk

    Silly arse. Of course there’ll be a drop this year. Somewhere in the run-up to Christmas, once Microsoft have dropped theirs.

    #1 6 years ago
  2. Whizzo

    Just put BC back in you Sony bastards!

    #2 6 years ago
  3. Killerbee

    I’d actually be surprised if Sony don’t do something to stimulate demand in the run up to Christmas. The MGS4 bundle will probably be the last of the summer big hitters, so the question is where do they go beyond that?

    It’s got to be either a new SKU (the oft-rumoured 120Gb?) or a price cut. To be fair though, the case for that to happen in Europe is probably stronger than in the US where, after all, they still have the two-tier product lineup successfully in place, and keener pricing.

    #3 6 years ago
  4. patlike

    I think they’ll miss a massive opportunity if they don’t drop. It’s the one thing that’ll really drive Christmas sales.

    #4 6 years ago
  5. Blerk

    Given that sales aren’t really zooming past the 360 like they were supposed to, they’d be completely mental not to drop the price. Especially given that Microsoft are almost certain to drop theirs (in the US, that is), which will drive sales of the 360 even further.

    Given that the PS3 has turned out to be really not that different to the 360 and not the ‘premium’ option that they initially promised, you’re basically choosing whether you want a Blu-Ray player or not. With stand-alone Blu-Ray players getting cheaper all the time now that the format war is over, Sony really need to stop relying on that particular crutch. Top notch exclusives, bundled in DS3, a bigger hard drive and a substantial price cut would go a long way to helping with that.

    #5 6 years ago
  6. patlike

    Asked Colin Sebastian this morning what he thought happened between the two consoles last months and he just said it was going to be close again. I think you’re right: Sony needs to push this year.

    #6 6 years ago
  7. Blerk

    The analysts are saying repeatedly that Microsoft’s sales have plateaued and that they’re going to struggle to sell the 360 this year, but what the hell does that say about Sony? It’s nearly two years younger than the 360 and still not managing to consistently outsell it. Regardless of what Sony would have you believe, the price is still all wrong.

    GTAIV didn’t push many extra consoles when it was expected to. It’ll be interesting to see what happens with MGS4. I’ve got a sneaky suspicion it might be the same thing again – lots of software sales, not much hardware. If you can’t sell the machines with top-quality, top-hype software then the only thing you *can* do is to drop the price.

    #7 6 years ago
  8. patlike

    GTA IV did fuck all, frankly. From that Lazard Capital report this morning:

    “We believe hardware unit sell-through remains steady, with strong demand at retail for the Nintendo Wii. We do not believe the recent release of GTA IV has generated meaningful incremental demand for the Xbox 360 or PS3 platforms.”

    #8 6 years ago
  9. kasai

    price cut or I’m not buying your console Sony.

    #9 6 years ago