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March NPD data to show 35% growth for March, says analyst

Monday, 7th April 2008 12:25 GMT By Patrick Garratt

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Lazard Capital’s Colin Sebastian just published a note saying he expects next week’s March NDP data to show a heavy sales rise for the month.

“We estimate 35 percent growth in March software data,” he said. “Next week, NPD is scheduled to release industry sell-through data for the month of March. We believe software sales benefited from several strong new title releases, catalog sales of titles such as Call of Duty (ATVI) and Rock Band (MTV/ERTS), the shift of the Easter holiday into March (from April last year), earlier spring breaks, and improving PS3 hardware sales.”

He added: “Industry sales trends remain positive into Spring. Our retail and industry channel checks indicate that video game selling trends remain positive through early April. Specifically, we believe there is little spillover into the video game market from overall consumer spending weakness, and that key software releases have sold well, including Super Smash Brawl (Nintendo), Rainbow Six: Vegas 2 (UbiSoft), and Army of Two (ERTS).”

We love NPD data. It’s our favourite time of the month. Give us some American sales figures, right now.

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6 Comments

  1. Blerk

    Is it this month that Microsoft claimed they’d be back in front of Sony, or was that next month?

    #1 7 years ago
  2. patlike

    April. They said they’d have the stock issues sorted for then.

    #2 7 years ago
  3. Blerk

    That’s no fun, then! We’ll just get the same “but but but we’ve got no consoles, see!” statement that we got last month. I was hoping for a new excuse (providing, of course, that they don’t actually live up to their promise – which would be even less fun).

    #3 7 years ago
  4. patlike

    If PS3 outsold 360 for a third month straight in the US, it’s going to be the internet news equivalent of group naked mud wrestling. With lesbians.

    #4 7 years ago
  5. Blerk

    I await that story and picture with anticipation.

    #5 7 years ago
  6. Psychotext

    Mmm… lesbian mud wrestling.

    #6 7 years ago

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