Speaking at the Morgan Stanley Technology Conference in Dana Point, California, yesterday, Activision CEO Bobby Kotick threw a tiger-sized cat among the pigeons when he mentioned the possibility of a Call of Duty MMO arising from the company’s merger with Blizzard.
“When you think about other properties that we own and control like Call of Duty, and what would be the natural evolution of a property like Call of Duty into a massively multiplayer environment… how do you monetize that?” he asked.
Not sure, Bobby. Maybe you could charge 10 million people £10 a month to play it, or something.
Not content with causing many a flutter in the hearts of the masses, Kotick went on to loosely detail plans to take Guitar Hero to an entirely new level in the coming years, saying he’ll soon be in a position to use sibling Blizzard’s “institutional expertise” to bring PC editions of Guitar Hero to the “roughly 300,000 game rooms between China and Korea.”
Apparently Kotick repeatedly used the words “instruments” in reference to Guitar Hero controllers, potentially pointing to either Rock Band-style extensions or the recently trademarked DJ Hero.