Million "premium price" PS3s in UK is gratifying, says Maguire

SCEE boss Ray Maguire reckons 1 million PS3 sales in the UK is "gratifying", especially as the machine has been pitched as a "premium" product.

“Achieving one million PS3 sales faster than both PSOne and PlayStation 2 is even more gratifying considering PS3 is a premium product introduced at a premium price,” he said. “Our momentum will continue with the introduction of in-game communication in the summer, firmware update 2.4 and the strongest line-up of games through our third party partners and our own studios. I’d personally like to thank our trade and business partners for helping us on the start of the PS3 journey.”

The console went through the million mark in the middle of February, achieving the milestone faster than either PS2 or PSone.