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Gunstringer at retail "because it felt like a retail game," says Microsoft

News by Johnny Cullen Contributor

Published on Aug. 16, 2011

Michael Wolf, senior global marketing manager at Microsoft, has said that it decided to bring The Gunstringer to retail because it "felt like a game" for retail.

The title was originally an Xbox Live Arcade title when it was first announced. But Wolf said that, having had a "quality title," a retail release felt right for the Twisted Pixel title.

"The reason we took it to retail is because it felt like a retail game," Wolf told VG247, speaking to Alex Donaldson here in Cologne at Microsoft's Play Day event.

"We were playing it and we knew we had a good quality title. And being on disc allows that high quality of content to get to more people. "

The Gunstringer releases on September 13 for Xbox 360 via Kinect.