Yesterday’s Digital Britain report has proposed that UK games must pass a “culturally British” test to qualify for tax relief.
A similar system is currently employed in the UK film industry, where projects rack up “British” points depending on content.
There’s no detail yet as to how a game’s “Britishness” is going to be graded as yet.
We’re using quote marks, because “Britishness” is a concept about as nebulous as the Horse Head nebula on a particularly nebulous day.
Note to UK devs: just make games about being intrinsically miserable, saying “fuck” every other word and aspiring to work in the local Co-op. Tax credits a-go-go.