Tag Archives: robin burrowes

MCV‘s reporting that Xbox Live marketing boss Robin Burrowes has gone to Apple.

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Xbox Live’s head of marketing, Robin Burrowes, has said Xbox Live’s popularity has grown considerably since its launch in November 2002, and continues to grow exponentially by gaining a new user every two seconds.

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MCV has revealed that bricks and mortar retailers have played a major part in the uptake of Xbox Live Gold memberships, selling 68 percent of the service’s European subscriptions.
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Microsoft is looking at how to integrate Skype into Xbox Live, the company has told VG247, but it’s not something you should expect very soon.

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Robin Burrowes, Xbox Live product marketing manager for EMEA, has revealed that the new Xbox 360 dashboard slated for release later this year is called Twist Control.

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Xbox Live marketing manager for EMEA Robin Burrowes has reiterated that since last January, the service has grown by five million users due in part to the addition of new regions added to the service last fall.

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Microsoft plans to ramp up its XBLA release schedule, and for Kinect to play a significant role.

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Robin Burrowes, Xbox Live’s EMEA product marketing manager, has said Xbox Live memberships and increased adoption rates have swum alongside each other since the launch of Kinect.

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Microsoft has just denied that voice controls have been dropped from Kinect’s launch, despite an MCV story to the contrary.

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Robin Burrowes, Xbox Live marketing manager for the UK, has explained the disappearance of 300 from the Xbox Live Video Store in the UK, as well as giving us an idea of where it’s off to next.

“Indeed it has,” he said when we asked if the movie had actually vanished from the service, just in case our eyesight was giving out. “Basically, we get new films for a three month period, typically five months after theatrical release. Thereafter it goes to Sky, then terrestrial.”

The Video Store’s latest announcement was that Paramount movies are being added in the UK, including Transformers, 1408 and Goodbye Bafana.

According to this, uptake for high definition movies on the British Xbox Live Video Store is outweighing demand for standard definition content.

“We’re just two months into the life cycle from a UK point of view, and from indicators we’re already beginning to receive, firstly we’re performing above expectations, secondly we’re very much skewing towards HD content – which is something we thought would happen, but we’re actually surprised by the extent of it – and thirdly we’re very much veering towards the newer of the titles that we’ve had on board so far,” said Xbox Live marketing manager in the UK, Robin Burrowes.

Newer films such as Ocean’s 13 and 300 were more likely to be downloaded in HD, Burrowes said.

“We are offering the choice, certainly on new titles, of both HD and SD,” he said. “There tends to be more of a legacy issue with library titles because they were originally only ever made in standard definition.”

Burrowes didn’t offer any specific figures on the amount of films being downloaded from the service.