MCV's reporting that Xbox Live marketing boss Robin Burrowes has gone to Apple.
Burrowes, who's a prevous vet of MSN and HMV, will lead up the charge of marketing the App Store for iTunes Europe, according to the site.
We spoke to him in Cologne at gamescom last year.
This is the third games industry vet that's been snapped up by Apple in the past year, following the hirings of ex-Nintendo UK comms boss Rob Saunders and former Xbox PR head Nick Grange.
Saunders is now tasked with promoting apps for iOS devices, while Grange does hardware PR.
Apple's declined to say anything on the Scot's hiring.