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Massive adding ads to Acti and EA titles in 2009

Microsoft in-game ad agency Massive will be adding creatives to EA’s Madden NFL 10, NHL 10, NBA Live 10 and Need For Speed Shift this year, the unit’s announced. Activision’s Guitar Hero 5, DJ Hero, Band Hero, Tony Hawk: Ride and Blur, and THQ’s UFC 2009 Undisputed and MX vs. ATVT ReflexT, among others, will […]

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Massive headlines

  • Microsoft cuts 75% of staff at its Massive in-game ad division

    Microsoft has made 75 percent of its staff at Massive redundant. Around 100 people were let go from the in-game ad firm, which was purchased by Microsoft in 2006. In order to reduce costs, 3000 other staffers were let go yesterday which adds to the 1400 back in January when staff from ACE, Rare and […]

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  • Ubisoft - World in Conflict: Soviet Assault no longer coming to consoles

    The writing’s been on the wall for months, but only now has Ubisoft finally finished with the formalities and said, “Oh yeah – that.” Speaking with IGN, a Ubisoft rep confirmed that the sparse console RTS landscape won’t be seeing Massive’s blip on the radar after all. “World of Conflict: Soviet Assault will be released […]

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  • EA extends Massive ad deal to PC

    Massive will be serving all EA’s in-game PC inventory from now on, according to a new deal confirmed between the two companies today. The in-game ad broker already handles EA’s 360 stock. Over the next two years, games like Madden, NBA Live, NASCAR and NHL will all be made available to Massive’s campaigns. In addition, […]

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