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Jeff Kaplan

GDC: Kaplan to WoW staff – “Stop writing a fucking book in our game”

WoW pioneer Jeff Kaplan told Blizzard’s own staff at GDC yesterday that they are “not Shakespeare” and need to focus on methods of narrative deliver unique to videogames. “Basically, and I’m speaking to the Blizzard guys in the back: we need to stop writing a fucking book in our game, because nobody wants to read […]

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Jeff Kaplan headlines

  • Players to have a "Blizzard Account" for tracking Achievements

    According to this MTV story, World of Warcraft designer Jeff Kaplan has said that eventually Blizzard will create an Achievement system in which gamers will be able to track progress across titles like WoW, Diablo III and StarCraft II. “Eventually, our plans are for the Achievement system to become an account-based system,” he said. “It’s […]

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  • WoW gets another levelling boost

    World of Warcraft lead designer Jeff Kaplan has revealed in this forum post that the team are “planning on speeding up levelling in the 60-70 range” when Wrath of the Lich King releases later this year. Posting under the alias Tigole, Kaplan said that Blizzard is “still adjusting” the patch and wanted feedback from players. […]

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