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The story of NeoGAF part three: money, money, money

Friday, 17 May 2013 13:07 GMT By Alex Donaldson

Alex Donaldson concludes his discussion with NeoGAF owner Tyler Malka, and discusses the issue of money and how you keep something so big and influential afloat for so long.

If you missed the first two chapters of this discussion, you can catch up on part one here, and part two here.

It was only natural that over the course of our lengthy chat about the ins-and-outs of running a site the size of NeoGAF that money would arise as a topic of conversation. It makes the world go round – as the saying goes – but it also, vitally, keeps websites online.

If you’re running a web server, message boards are traditionally a bit of a thorn in your side. They’re useful tools, of course, but they sap server resources like a monster and are browsed by users in a different way to traditional websites.

The same users who might visit four or five pages per visit on a site like VG247 might visit 20 or 30 pages per visit on a board like NeoGAF, and that is as much a hindrance as it is a help.

With a ridiculous 70 million page views a month being dished out to some 2.6 million unique visitors, one would think that even before it ballooned to its current size, gaming’s most notorious mega-board would’ve been easy to keep afloat.

But that wasn’t the case. For months the site struggled with advertising, and while its future is currently secured, its owner, Tyler Malka, still has concerns and difficulties in ensuring a constant flow of revenue.

The Problem with Message Boards

“Forums are ridiculously difficult to monetize,” he admitted when I broach the subject. “The click-through rate on forums is abysmal – it’s probably the worst click-through rate – probably a lower click through rate than you get on piracy sites. Those sorts of sites do things to get disingenuous clicks, and we don’t. We have probably one of the lowest click-through rates of any sort of website.”

When Malka first took over the near-death Gaming Age Forums and relaunched them as NeoGAF, the site was merely supported by Google’s easy-to-use AdSense advertisements. These ads are simple, and will take pretty much anyone, from the smallest blogs to the most private forum, but at a cost compared to other advertisers.

“That really wasn’t making any money,” Malka said of the ad publisher, but he still pinned a key problem as the click-through rate on a forum a – symptom of one user being likely to view a metric ton of pages without being any more likely to click on an ad.

“It factors heavily into what sort of advertising revenue you get,” he continued. “Starting out, the site was losing money, but once it sort of reached critical mass in terms of being a major website, then that turned around.”

Revenue grew with GAF, allowing the site to turn a profit for the first time. Even then, Malka had his sights set on replacing Google with a better-paying alternative. If GAF continued to grow alongside flagging revenue, the site could once again be in the red.

Any GAF member will be familiar with the dreaded 500 Internal Server Error, and in order to keep on top of the costs of providing additional servers to manage additional load, a steady flow of revenue was needed. There was a problem, though; once again, NeoGAF’s status as a message board would prove to have a detrimental impact on earning potential.

“There are a lot of concerns with advertising agencies and networks and things like that about unmoderated content on websites,” Malka explained. “With a lot of them it’s against the terms of service to even display ads on those kinds of pages.”

Technically speaking every single page on NeoGAF is user-generated, and this made many advertisers balk at the concept of signing a deal with the site, even though it could offer massive viewership and therefore good earnings for all parties involved.

Even with a hefty moderation team and clear policies on users posting or discussing anything illegal, many top ad publishers simply didn’t want to hear it. While he found it frustrating, Malka admitted that he understands.

“Y’know, someone can say something, and sure the post will be removed eventually and they’ll get banned and everything like that, but in that moment of time, someone is saying something and it hasn’t been screened by anybody, and that could then be associated in some capacity with the advertiser whose ad is being displayed at the top of the page, right? So it’s against the terms of service for many of these ad networks to even be on a forum to begin with.”

Time, effort and growth that advertising agencies couldn’t ignore eventually saw some come round and offer Malka deals for NeoGAF – but even then it has been a difficult process for the site’s one-man administration and sales team.

“It’s really difficult because most of the ad networks on the internet are,” Malka continued. “They serve ads that are not acceptable to me to display on NeoGAF. They aren’t regulated heavily for generating pop-ups, or have non-user-initiated audio, or other questionable content and things like that.

“Ironically, of course, some of these networks don’t want to work with us because of what they perceive as questionable content … and I don’t want to work with a lot of ad networks because of what I perceive to be questionable content displayed in their ad banners.

“Regardless, I test run a lot of these ad networks and most of them I have to drop after a day because there aren’t enough controls for regulating what I don’t want to have on there, or they produce no revenue or something like that. It ends up being limiting in terms of what I can do.”

No Deal

Malka has been offered deals for advertising on NeoGAF that offer a level of guaranteed stability, but he admitted he’d rather take his chances on his own.

“I had an offer from a prominent, high-quality agency,” he admitted, “but it was an agreement where I’d be locked in for two years – more than two years – with a minimum revenue agreement that was, like, below half what I’m currently making.

“Why would I do something like that? I straight-up wouldn’t. In two years, anything can happen. I’d be locked into something ridiculous, and it could potentially sink the website. If costs increase enough and revenue isn’t up to par, I’d have to do something drastic. I don’t want to do something like that. I want to keep NeoGAF completely free to use with minimalist advertisement. I do what I have to in order to facilitate that”.

Many large gaming sites such as Eurogamer or your very own VG247 sign more direct deals that result in more targeted advertising campaigns. The ad skins you see on major websites are the advertiser’s preferred choice now, and though GAF more than has the size to support such ads, fitting those campaigns into Malka’s minimalist vision for the site is something he has found difficult.

“As far as getting direct deals with gaming developers and publishers goes, there is some interest on that level,” he admits. “The big players – and we do need big players for NeoGAF – they mostly want to do site reskins. Not the minimalist banner ad at the top and bottom of the page, which is what we have.”

“They’ve moved on from thinking that is all that relevant. It’s possible to get those sorts of campaigns, and we have gotten those sorts of campaigns, but interest has been decreasing over time. It kind of stopped happening, basically. I’d probably need to hire a sort of dedicated advertising manager position to seek out those sorts of deals and manage them. Right now it’s basically just me running the website, and I don’t have the time in the day to do that sort of thing.”

Malka admitted that with GAF’s costs ever-rising, his hand may be forced to look at compromises in places to keep profit up. He suggested potentially looking into a front-page only skin, designed to hit “people who casually visit the website” rather than the most dedicated members, but he was quick to note that all of these are just potential ideas.

“I’m really – I mean really, really – strict on keeping NeoGAF minimalist,” he said, and reminded me of the stories of the Gaming Age Forums at their worst, filled with pop-ups and malware ads, detailed in part one of this article. “I feel very strongly about not ever letting that sort of scenario happen again. It’s important to me, and it’s basically why I haven’t sold out.”

The Five Million Dollar Question


(I’m running out of images of money Alex, HELP! – Dave)

While advertising companies have struggled to marry GAF with their policies, other companies have had no troubles throwing themselves at the site as potential suitors for a buy-out. Malka explains to me that he’s turned down more than a few buyout offers, saying no to deals that are difficult to believe set against the backdrop of a venture undertaken as a teenager.

“It would change the nature of the website for sure, no matter what assurances were made about how I would retain control over the operation of the site and I would be making all the decisions. When the money is on the line, the person who actually owns the site is making all the decisions,” he told me.

“I could be making a lot more on NeoGAF if I changed the way the site works, but … it’s a conscious decision to avoid that. If someone else has control over the revenue, then they’re going to act in the best interests of the revenue and not of the vision of the site.”

The line of questioning at that point was obvious; how often, who, and is Malka ever tempted? He chuckled as I ask all three at once, and is pleasingly clear and honest in his answers. “On average, I get … I think I would say a buy-out offer on average every two weeks. I’ve been thinking we’d run out of corporations, but maybe not.

“It’s been happening extremely frequently lately, and I generally don’t respond. If I do respond, it’s a polite reply saying that I’m happy with doing what I’m doing, and I’ve had exorbitant offers before, and, y’know, you’re gonna have to do better than that. So let’s just move on, go our separate ways.

“I’ve had some really lucrative offers – $5 million offers,“ he revealed, but the sound of my shock forced him to pause and chuckle again. “Kind of insane, isn’t it? But – I’m passionate about what I do.

“It was about … maybe last year, is when major corporate buy-out offers really started to hit on a regular basis. That’s right around the time that I sort of investigated – out of curiosity – what sort of deal they’re actually offering here, because they talk figures right from the start.

“I investigated; I went through the process a little bit, gave them some information to evaluate – and then I got the – talking about, like, the 5 million dollar range sort of offer.”
“I’m like…” Malka began, and then he took a palpable pause. “Okay, so that’s what I have to turn down.” He laughed.

“When you’re getting into that range – ‘retire comfortably and take care of everybody you care about for the rest of your life’ – sort of money, then you really have to decide what the most important thing to you is. Do you feel like you’ve accomplished all you want to accomplish or not?

“You can keep on doing things, obviously, after cashing out, but you can’t keep doing what… y’know, what you got to that level of success with. Like, I’d still be running NeoGAF, I’d still be in control of it. Eventually I would probably leave it behind and move onto some other project that I would actually have control over again – and I wasn’t really comfortable with making that decision.”

That offer came in the beginning of 2012, Malka said, and he doesn’t regret the decision one bit. NeoGAF has seen somewhere in the region of a 50% increase in traffic since then, he says, and also points at the additional exposure the site is getting, through people like me getting in touch for features such as this and the upcoming GameTrailers TV NeoGAF Documentary.

“You could say that, OK, I was crazy to turn down that kind of offer, but on the other hand, the site has grown tremendously since then, so I would have been crazy to take the offer,” he said.

Seeing the true value

One thing Malka wouldn’t be drawn on is exactly who some of those suitors were, but his explanation did at least offer something of a clue.

“It runs the gamut of all kinds,” he admitted. “Mostly the corporations that see the real value of NeoGAF aren’t ones that focus on the analysis of revenue, y’know, monthly revenue times 12 or 24 is the site worth. It might work as a valuation of a typical website, but I think it’s a ludicrous valuation of NeoGAF.

“NeoGAF is … it’s a strategic asset on some level. By the metrics I looked at, it’s probably the largest English-language video game forum at this point. And it’s not owned by a corporation – it’s just owned by me. So there’s a lot of potential to leverage that – the notoriety, the traffic and its unique position as sort of, like… the hub or nexus of information. On a day-to-day basis, everyone in the press or industry looks to NeoGAF – so it’s a strategic asset.”

“I can go to any website and see something reposted from NeoGAF on the front page,” he said – and he proved it. He opened Polygon, and lo, one of the top stories at the time credits much of its information to a NeoGAF user. Malka laughed at that. He gleefully pointed out that the first comment on the story reads ‘I wish I could get paid to re-post content from NeoGAF.’ I tell him I have been guilty of just this on plenty of occasions; news often breaks first on GAF.

Malka’s point, though, is that NeoGAF’s value comes as much from its status as its statistics.
“A large company could leverage that asset within their own videogame network – their own website network – that sort of thing. That’s where you see the major interest from, and then you see other companies just saying ‘Oh, this site is big. We have money.’ With those guys it’s just like, yeah, okay, whatever. But, yeah – I’m not willing to name any names.”

Malka sees a value in GAF beyond merely how many page impressions and advertising clicks it gets – and that, he said, is why the site remains his passion. “It’s just – the concept of whether you want to play things completely safe or not. In business you’re always taking risks anyways, and I was comfortable taking the risk of continuing to follow my passion.

“When I travelled through Europe last year for four months, I met hundreds of NeoGAF members. There’s so much enthusiasm and appreciation being expressed – not just from people who are just fans, but also from people in the press and in the videogame industry. Not everyone loves the website by any means, but there are enough people that do that you get the sense of doing something worthwhile and important.”

It seems Malka won’t be selling up any time soon. NeoGAF is on track to hit 50 million posts very shortly, and the site’s impressive growth shows no signs of slowing.

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7 Comments

  1. Tavarish

    NeoGAF is hands down best forum that I have ever visited. Quality of discussion is so top notch most of the time and you get that breaking info right from the bat.

    #1 2 years ago
  2. The_Red

    @1
    I think it is the best AND the worst gaming forum at the same time. I haven’t checked GameFAQs much but among other gaming forums, there is nothing quite like GAF.

    Also, thank you Alex for this GAF trilogy. I’d love to see more stuff like this.

    #2 2 years ago
  3. Moonwalker1982

    @2

    You said it right. There are some crazy idiots on that forum, it’s not even funny. There are some serious detectives when it comes to finding the latest news and leaks though.

    #3 2 years ago
  4. Tavarish

    @3 What you describe is bound to happen for every forum in the Internet when they grow large-ish. There will be all kinds of people, but in this game GAF is a lot better than it’s worst parts.

    #4 2 years ago
  5. Gheritt White

    There should be a donate button on the front page.

    #5 2 years ago
  6. Superfrog

    Just read all three parts, great article!

    #6 2 years ago
  7. soqquatto

    as a fellow GAFfer, thanks for your article, especially for this third part. finally something that’s really interesting to read.

    #7 2 years ago

Comments are now closed on this article.

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    The latest footage from Epic’s new Unreal Tournament has surfaced, and it shows off the game’s first high-textured map which is called Outpost 23. As you can see from Zaccubus’ video, its the same are which Epic showed in the flythrough video from last year, only with updated textures and some new areas outside. The […]

  • Final add-on for Sunset Overdrive arrives in April

    The final add-on for Sunset Overdrive, Dawn of the Rise of the Fallen Machines, will be released in April. On April 1 to be exact. No, that’s not an April Fool’s joke from Insomniac Games either. Below, you can watch a fist-look at the new story, area, and traversal mechanic.

  • Heroes of the Storm playable at EGX Rezzed

    Heroes of the Storm will be playable at EGX Rezzed. This will be the first UK public hands-on with the online team brawler. Blizzard will also host giveaways and friendly tournaments at its stand. Tickets for all three days of Rezzed are still available, and you can purchase a pass through the official website. EGX […]

  • PES 2015 Data Pack 4 coming next week with Winter Transfers, new faces

    Data Pack 4 for Pro Evolution Soccer 2015 has been dated, and it updates the game with Winter Transfers, new player faces, and additional stadiums. The latest free update contains real-time player transfers made within the January window, and player ratings have also been updated. Additionally, a number of improved likenesses to key players will […]

  • Here’s the changelog for Dragon Age: Inquisition Patch 5

    Notes for upcoming Patch 5 for Dragon Age: Inquisition have been posted, noting improvements to gameplay and stability, and the new features outlined back in early February. Along with the new party storage system added to the Undercroft at Skyhold, players also have the ability to adjust the size of subtitles. Below you will find […]

  • Game of Thrones, Mortal Kombat X, Batman mobile games on the way

    Warner Bros. has announced free-to-play mobile titles spanning its DC Comics, Mortal Kombat and Game of Thrones properties. The following five new games under development are: Mortal Kombat X from NetherRealm Studios: The game blends fighting and card collection with cinematic gameplay and Fatalities. Play as both classic and fighters, and if you own the […]

  • Win! Beta access to new MMORPG Skyforge and DLC worth $70

    We have ten Wrath of the Gods Founders Packs to giveaway for new RPG Skyforge, worth over $70. All you need to do to win a Wrath of the Gods pack is enter your details in the form below and we’ll pick 10 winners at random on Thursday, March 5, after 3pm GMT. Skyforge is […]

  • PC gaming expected to be worth $35 billion by 2018

    PC gaming is alive and well. In fact, it’s expected to be worth $35 billion by 2018. According to game-business group Open Gaming Alliance, the PC gaming industry is expected to grow beyond its current $26 billion worth and to a massive $35 billion by the year 2018. The information is based on data collected […]

  • Advanced Warfare: new patch adds new weapon, Master Prestige ranks, more

    Call of Duty: Advanced Warfare has received a new patch that gives season pass holders early access to a new weapon and everyone else a myriad of fixes and additions. The patch went live today on Xbox 360 and Xbox One, without any official notes. CharlieIntel reports that among the new additions is the new […]

  • Destiny’s end game and raids explained

    Destiny’s end game can be a bit obtuse to those not used to MMO games. Fear not, we’ve got a few quick tips on how to crack it. Arekkz Gaming has a video for new players of Destiny or those who are looking to brush up on their knowledge of the game. Today’s theme is […]

  • Capcom adds local co-op to Resident Evil: Revelations 2 on PC

    Following fan outrage over lack of local co-op support for the PC version of Resident Evil: Revelations 2, Capcom has now added it. Resident Evil: Revelations 2 now officially supports split-screen local co-op in both campaign and raid mode. The update is currently in beta on Steam, but anyone can opt-in to try it. Capcom […]

  • New Destiny glitch spawns infinite Thralls on Earth

    Destiny’s latest glitch spawns infinite Thralls to help fuel your bounty hunting and loot lust. The glitch is simple to replicate. You’ll need to start The Dark Within mission on Earth, on any difficulty. Then follow the steps in the video below (Via DualShockers) to get to an area out of the map. You’ll then […]

  • Battlefield 4 Winter Patch is here with new game mode, netcode improvements and more

    DICE has released the Winter Patch for Battlefield 4. The patch brings an eSports focus with new game mode Squad Obliteration and plenty more. Battlefield 4 Winter Patch is now live on all platforms. It’s just over 400MB on PC and 1.34GB on consoles. The patch adds new game mode Squad Obliteration and more customisation […]

  • HTC hopes to see Half-Life on VR headset Vive

    Vive manufacturer HTC said that it hopes to see Valve games, including Half-Life, on the virtual reality headset. Speaking to the BBC, HTC chairwoman Cher Wang said that Valve is keen on having its games available on the VR headset. “I think Valve’s best game is Dota, right, and Portal and [Team Fortress] and I […]

  • Make money easily in Monster Hunter 4 Ultimate

    If you’re looking to buy a fell set of armour for your character in Monster Hunter 4 Ultimate but keep falling short on Zenny, this video will show you an easy way to make lots of it. Arekkz Gaming has a very handy tip for all Monster Hunter 4 Ultimate players: how to make Zenny […]

  • This is how you claim free Xbox One games from your Xbox 360

    Microsoft is giving everyone the ability to claim their free Xbox One Games with Gold titles from their Xbox 360 console, even without owning an Xbox One. If you don’t yet own an Xbox One and want to make sure you don’t miss out on all those free Games with Gold games, you’ll be pleased […]

  • Destiny weekly reset for March 3: Heroic and Nightfall detailed

    Bungie has reset the weekly cap of Crucible and Vanguard marks and added new Heroic and Nightfall strikes, now with burn. From now until next Tuesday, the weekly Heroic strike will be The Devil’s Lair with Heroic and Lightswitch modifiers. As for the Nightfall, you’ll be fighting Sepiks Prime with the help of Arc burn. […]

  • Few Mass Effect FemShep cosplays are as elaborate as this one

    The internet is full of Female Commander Shepard cosplay from Mass Effect, but very few are as terrific as this one. Visual artist Freya Willia has spent over two years painstakingly creating the perfect suit of armour and the best weapons to make her cosplay of Female Shepard as authentic as possible, Omni tool and […]

  • Deals with Gold: Assassin’s Creed Unity, Red Dead Redemption and more discounted

    This week’s Deals with Gold titles for Xbox Live subscribers is a good mix of modern games and old favourites. The list of discounted games through this week’s Deals with Gold is live with discounts on Assassin’s Creed Unity, Amazing Spider-Man 2, Red Dead Redemption, Max Payne 3, and more. The deals are live now […]

  • Destiny guide: how to maximise your Grimoire Points

    Destiny players regularly compare the size of their Grimoire Points. Learn how to make yours the biggest. Destiny guide: how to earn Grimoire Points In Destiny, earning most Grimoire cards is just a matter of playing the game, maybe a little more attentively than usual. You’ll either need to complete a certain number of actions […]

  • Shovel Knight: Plague of Shadows will let you play as a baddie

    Shovel Knight owners will benefit from the generosity of Kickstarter backers quite soon. Because Shovel Knight was overfunded during its Kickstarter campaign, developer Yacht Club Games committed to releasing free content updates. The first of these, Plague of Shadows, has now been detailed. The expansion stars baddy Plague Knight, who turns on his former allies, […]

  • GTA controversies, from Hot Coffee to PR manipulation

    GTA has a long history of controversy. The latest Did You Know Gaming tells the full stories behind the sensational headlines. Grand Theft Auto is such a byword for controversy that it’s easy to forget the full context of what actually happened to bring mainstream press, politicians and interest group awareness to the Rockstar series. […]

  • Infamous 2 one of five new PlayStation Now additions for March

    PlayStation Now will expand to the tune of five new games this month. The March PS Now additions are Infamous 2, Twisted Metal, R-Type Dimensions, Alone in the Dark: Inferno and Operation Flashpoint: Red River. PS Now will set you back $20 per month or $45 for a three month subscription. It offers all you […]

  • Final Fantasy 10/10-2 HD Remaster gets PS4 release date

    Final Fantasy 10/10-2 HD Remaster hits PS4 in May. The PS4 release date for Final Fantasy 10/10-2 HD Remaster is May 12 in North America and May 15 in Europe. Gematsu reports a special pre-order bonus calendar with art by Yoshitaka Amano is available through the Square Enix Store and participating retailers. In Europe, pre-ordering […]

  • Call of Duty: Advanced Warfare getting 15 new Prestige levels

    Call of Duty: Advanced Warfare players can now aspire to the ranks of Grand Master Prestige. Advanced Warfare developer Sledgehammer Games will add 15 more Prestige levels to the latest Call of Duty, giving players at max XP a chance to grow even further. According to the Sledgehammer Games blog, when you enter Master level […]

  • Destiny: Crota’s End recreated in Minecraft

    Destiny’s toughest challenge gets even nastier if you throw Creepers into the mix. The ultimate Destiny challenge – for now – is the Crota’s End raid. Taking place in an alternate dimension accessed through the Hellmouth on the Moon, the Raid takes Guardians through a pit of darkness to the resting place of Crota himself. […]

  • Xenoblade Chronicles 3D trailer introduces the Heir to the Monado

    Xenoblade Chronicles 3D protagonist Shulk is the Heir to the Monado, his distinctive red sword. Let this trailer fill you in on what that means. Xenoblade Chronicles 3D releases for New 3DS on April 2 in Europe and April 10 in North America. As well as all the content of the Wii original, it has […]

  • The Elder Scrolls: Total War mod covers Morrowind, Oblivion and more

    The Elder Scrolls: Total War is a terrific mod allowing you get get intimately involved with the history of Bethesda’s detailed fantasy universe. The first release of The Elder Scrolls: Total War dropped on the weekend, giving players their first chance to try out LoRdNazgu1‘s creation. This version runs from 3E 427 to 4E 45, […]

  • Five Nights at Freddy’s 3 out now on Steam

    Five Nights at Freddy’s 3 is out now. Yes, we’re surprised too. You can grab Five Nights at Freddy’s 3 on Steam for $8. Developer Scott Cawthon really doesn’t mess about; the game was only announced in early January. Here’s the blurb: Thirty years after Freddy Fazbear’s Pizza closed it’s doors, the events that took […]

  • EVE Online heister makes off with $13,000 worth of goods

    EVE Online is a hotbed of villainy, espionage and backstabbing, but one intrepid corporate thief has made waves even in this setting. The thing about EVE Online is that it’s a true sandbox: the game’s rules are very loose, and allow players to make careers out of theft, piracy, assassination and espionage in addition to […]

  • Marth Amiibo getting a stock refresh in North America

    Nintendo of America has announced a fresh supply of the difficult to find Marth Amiibo. The Marth Amiibo will be back in stock in the US in late April, the platform holder said on Twitter today. Planning to pick up Code Name: S.T.E.A.M. and don’t have a Marth amiibo? More are headed to stores in […]

  • Skyrim beta update upgrades creation kit file size

    Skyrim has been granted a new beta update – more than three years after launch! – to improve the experience for modders and those who use them. The Elder Scrolls V: Skyrim released in November 2011. I think that’s worth noting before we discuss the beta update that dropped today, even as Bethesda is working […]

  • Paradox’s next epic RPG is, uh, Knights of Pen & Paper 2

    Knights of Pen & Paper 2 is very serious business so please enjoy this very serious trailer. “Return to the dicey world of Knights of Pen & Paper for a new turn-based adventure, where players get to take on the role of players, and also of the game’s encounter-designing, rules-laywering GM in a fully customizable […]

  • Amplitude looks amazing in new gameplay trailer, has a team multiplayer mode

    Amplitude may have been delayed but we still get something this March: a fine new gameplay trailer. Amplitude is coming to PlayStation 3 and PS4 sometime in northern summer. It’s a reprisal of Harmonix’s classic rhythm action game, a forerunner to its later efforts with Guitar Hero and Rock Band, and was crowdfunded. Update: Turns […]

  • DayZ creator’s “crazy”, “esoteric” next game developed with Improbable

    DayZ creator Dean “Rocket” Hall has dropped the first vague details of his new game project. “I do not want to make safe games. I do not want to make games the way we have been making them. What if the most experienced video game staff in the world collaborated on the most esoteric and […]

  • Battlefield Hardline will support AMD’s Mantle

    AMD has confirmed what most Battlefield fans thought. Battlefield Hardline will indeed support Mantle. Battlefield Hardline will support Mantle, AMD has confirmed. Some players weren’t sure whether the retail version of the game will support AMD’s API, due to its absence from the recent PC beta. AMD did not say whether the feature will be […]

  • Unreal Engine 4 GDC 2015 sizzle reel shows what the tech can do

    Unreal Engine 4 is a pretty versatile bit of tech, as this new sizzle reel shows. As one of the more ubiquitous engines, Unreal will be on show at GDC this week. Developer Epic produced the following sizzle reel to quickly demonstrate what it can do – cutting edge graphics (there are very few games […]

  • Survarium’s latest patch removes limit on battle ammo, rebalances experience gain

    The latest Survarium patch has readjusted the value of experience and reputation points gained and removed the limit to the maximum amount of ammo you can use in combat. Survarium developer Vostok Games has released patch 0.27a to the public, having recently finished testing it. The patch is a major one and covers changes to […]

  • The Hunt Begins in new Bloodborne TV spot

    Bloodborne is so close you can almost smell its coppery tang on the wind – and also you can watch commercials for it. Bloodborne arrives on PS4 at the end of this month (March 24 North America, March 25 Europe, March 27 UK) so excitement is starting to build. Sony isn’t helping keep us calm […]

  • World of Warcraft: you’ll soon be able to buy game time with gold

    Blizzard will soon allow World of Warcraft players to exchange in-game gold for game time and vice versa. Blizzard has announced a new system that will launch soon for World of Warcraft. The system is called WoW Token. Using this system, players will be able to buy game time using in-game gold. Here’s how it […]

  • 3D Realms’ Bombshell returns with the first gameplay trailer

    Remember 3D Realms’ Bombshell? The isometric ARPG that was announced last year? Well, it’s back, and we get to see gameplay footage. The game stars Shelly “Bombshell” Harrison, a bomb technician turned mercenary with a mechanical arm. She will embark on a quest to rescue the president and save Earth, all while shooting aliens. The […]

  • Unreal Engine 4 is now free for everyone to use

    Epic Games has made Unreal Engine 4 available for anyone to download and use, for free. Unreal Engine 4 is now free. Anyone can download it and start using it, the developer announced today in a blog post. The download features the the full set of tools used by Epic, and includes 100% of the […]

  • Call of Duty European Championship winner announced

    The winner of the European round of the Call of Duty Championship has been announced. This past weekend, 28 teams representing UK, France, Germany, Spain, Italy, Netherlands, Sweden, Finland, the rest of Europe and Middle East attended the final of the European round of the Call of Duty Championship. UK team Epsilon eSports was crowned […]

  • GOG brings back Insomnia sale with discounts up to 90% off

    GOG.com is bringing back its Insomnia sale event with even more games. GOG’s Insomnia sale is back with double the amount of games. This year, there will be two sets of games available at once. The sets are seasoned classics and fresh new titles. Each set will feature games with discounts up to 90% off, […]

  • 2K is shutting down NBA 2K14 online servers, won’t affect career save files

    2K will be shutting down the servers for NBA 2K14 this month. The publisher revealed yesterday that online servers for NBA 2K14 will be turned offline on March 31. “You will no longer be able to play ranked games/online association,” reads the announcement. NBA 2K14 relied on online servers to store save files for MyCareer […]

  • One Dead or Alive tournament organiser is proposing ban of “over-sexualised” costumes

    A Dead or Alive tournament organiser has suggested a soft ban on some of the game’s “over-sexualised” costumes, and not everyone is happy. Tournament organiser “The HuBBs” took to the FreeStepDodge forums to suggest a list of rules that other offline tournaments can follow. The list goes over stages, characters, moves, which is certainly in […]