Square apologizes for “offensive” Hitman: Absolution promo app

Tuesday, 4th December 2012 17:00 GMT By Stephany Nunneley

Square Enix has apologized over a Hitman: Absolution promotion in which people could put hits out on their Facebook friends for a myriad of reasons ranging from having less than ample female/male attributes to being a ginger.

The Facebook application would put a video tailored to the specific reason for the hit on the target’s wall, which would also mash up photos pulled from the user’s Facebook page, creating a video of Agent 47 offing the chosen target.

While seemingly a fun thing to do to your pals, the bit Square issued a formal apology for was the offensive material contained therein, such as offing your pal due to having “small tits/a small penis,” or “cheating” on their partner.

The promotion has been pulled, with Square issuing the following statement:

“Earlier today we launched an app based around Hitman: Absolution that allowed you to place virtual hits on your Facebook friends. Those hits would only be viewable by the recipient, and could only be sent to people who were confirmed friends.

“We were wide of the mark with the app, and following feedback from the community we decided the best thing to do was remove it completely and quickly. This we’ve now done.

“We’re sorry for any offense caused by this.”

This isn’t the first time the Hitman game has courted controversy, as the firm released a video featuring dominatrix-nun-assassins, which in turn drew a lot of ire from the Internet and caused quite a bit of arguing from both sides of the “debate” camp.

Hitman: Absolution was released worldwide on November 20.



  1. YoungZer0

    Complete and utter idiots must have been working on that app. How could you have not seen this coming?

    About that Nun-Thing, after actually playing the game, i’d say they fit right into it. It really is kind of Grindhouse, which i don’t really like to be honest, but oh well, their decision.

    They would’ve never fit into the previous games though and i think that’s the reason it sparked so much outrage.

    #1 2 years ago
  2. Razor

    Well it got promotion, anyway.

    #2 2 years ago
  3. zinc

    The thing is, the promotion itself is not offensive… It was the reasons given by the people using it that caused offense…

    Still, easier to blame a game for people being people I guess :-/

    #3 2 years ago

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