Just 50% of free Frozen Synapse keys used

Tuesday, 29th November 2011 23:56 GMT By Brenna Hillier

Tactical, turn-based squad shooter Frozen Synapse comes with a second free copy for you to give to a friend – but half of them haven’t been used.

Mode 7′s Paul Taylor gave the figure in a post-mortem published on GamesBrief. The giveaway allowed early adopters to easily rope in a multiplayer partner – but as a graph of the game’s sales shows, the launch window in May this year brought plenty of players regardless.

The developer also revealed that the game’s full development and marketing costs came in at around £140,000. Over 300,000 copies have been sold, and although the majority were shifted during sales, the game brought in enough revenue to enable Mode 7 to move on with its next project.

In fact, during the game’s beta period, Frozen Synapse brought in revenues of $135,000, allowing the team to go full-time on it.

Hit the link above to read the full post-mortem, which includes an interesting discussion of free-to-play versus premium business models. Frozen Synapse is available now on Mac and PC, and an iOS version is in the works.



  1. ShiroGamer

    this is one of the best TBS games you will EVER play
    soooo old school, it like they took the planning stage out of previous R6 games, and perfected it

    #1 3 years ago
  2. Old MacDonald

    Not surprised it’s done well for itself. I’m also not surprised that 50% of the extra keys haven’t been used. I still haven’t used mine. I wanted to make sure that I gave it to someone who would actually play the game with me (mp with strangers is so 1999), but that was a bit difficult at the time and then I forgot about it.

    #2 3 years ago

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