High Voltage: million unit milestone “preposterous”

Tuesday, 8th February 2011 01:31 GMT By Brenna Hillier

High Voltage’s Eric Nofsinger has pooh-poohed the industry’s excitement over million-units milestones, claiming The Conduit 2 need only equal its “flop” precursor to be a success.

In an interview with Eurogamer, Nofsinger tackled the question of success versus failure.

“People look at it and they say, if it’s not a million unit seller it’s a flop. That’s preposterous,” he said. “If that really were the minimum bar for a success, the game industry would be gone in under a year.”

The creative director said that of successful major releases, “almost none of them” sell a million units or more.

“There are thousands of games released that don’t sell a million units. There are like 10 games a year that sell over a million units. But if you can sell a few hundred thousand copies – 300, 400 thousand copies, which is in the range that we did – we made money off that. We did well.”

In case the message didn’t come through, Nofsinger put the economics in the most basic terms.

“If it costs you less to make than you end up making off the thing, you make profit. As long as the profit margin is strong enough, then you get enough of a return and you can make another.”

That’s what The Conduit did, despite accusations of flopping, and High Voltage will be happy to do it again.

“If we sold the exact same number of units as we sold with Conduit 1, we’d be high-fiving each other. But I think we’ll do better.”

Thanks, GoNintendo.



  1. The_Red

    Talk about different views. The Treyarch’s goal was matching sales of Modern Warfare 2 while this team’s goal is to match Conduit 1′s sales on Wii. Wow…

    #1 4 years ago
  2. Nightmare77X

    Nice to see them saying this, a game doesn’t have to sell a million to be of great quality. I hope this title outsells the first.

    #2 4 years ago
  3. Tomo

    Hope for an Enslaved sequel yet then?!

    #3 4 years ago
  4. Teabag

    He’s got it wrong.

    See, a title is successful when it reaches a 1 million units sales. This means that: not only has critics appreciated the game (but not always), it also has garnered liking from gamers worldwide.

    This is what we call successful.

    What Mr. Eric is talking about is a ‘profitable’ title. Of course, a game with a low budget does not need to sell gazillion copies to be profitable. Black Ops did not need to sell the number of copies it did to be profitable. Of course not. But if your title did not match the industry’s standard of ‘successful’, it means that it was not well picked up by consumers. It may not be considered a flop. But it wasn’t successful.

    @1 – Exactly!

    #4 4 years ago

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