If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Kotick says Acti's "sticking with" DJ Hero brand despite first outing

djehro

Bobby Kotick has said Activision's sticking with its DJ Hero franchise despite the title's debut not being as successful at retail as the company had hoped.

Despite the lack of sales, Kotick maintains that there are risks when creating new franchises, and sometimes it's not gotten right the first time - citing debut titles from developers Infinity Ward, Treyarch, Raven and Neversoft as examples.

"I think DJ Hero is a really innovative product. I can't wait for you to see next year's," Kotick told Game Informer (thanks, GoNintendo).

"That's the thing; we're sticking with it. We'll stick with it and get it right. But it's going to be less games, better games. That's our strategy."

DJ Hero 2 was recently confirmed during the music trade event MIDEM 2010, followed by an official announcement via a press release.

Sign in and unlock a world of features

Get access to commenting, homepage personalisation, newsletters, and more!

In this article

DJ Hero

PS3, Xbox 360, PS2, Nintendo Wii

DJ Hero 2

PS3, Xbox 360, Nintendo Wii

Related topics
About the Author
Stephany Nunneley-Jackson avatar

Stephany Nunneley-Jackson

News Editor

Stephany is VG247’s News Editor, with 22 years experience (with 15 of them at VG247). With a brain that lacks adhesive ducks, the ill-tempered, chaotic neutral fembot does her best to bring you the most interesting gaming news. She is also unofficially the site’s Lord of the Rings/Elder Scrolls Editor.

Comments