EA Sports to carry on with Tiger Woods relationship

Tuesday, 5 January 2010 07:03 GMT By Johnny Cullen

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EA Sports president Peter Moore has reiterated on his blog that the publisher intends to continue its relationship with Tiger Woods, despite his admission of infidelity last month.

Moore also said that they will still release an open beta of Tiger Woods PGA Tour Online later this month.

“Our relationship with Tiger has always been rooted in golf. We didn’t form a relationship with him so that he could act as an arm’s length endorser. Far from it,” he said.

“We chose to partner with Tiger in 1997 because we saw him as the world’s best, most talented and exciting golfer. We struck that partnership with the assumption that he would remain near or at the top of his sport for years to come.

“By his own admission, he’s made some mistakes off the course. But regardless of what’s happening in his personal life, and regardless of his decision to take a personal leave from the sport, Tiger Woods is still one of the greatest athletes in history.”

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