Activision plans to heavily market Tony Hawk: RIDE this season

Wednesday, 11 November 2009 14:59 GMT By Stephany Nunneley


Activision has revealed that it plans to heavily market Tony Hawk: RIDE during the holiday shopping season, and feels that of motion controls featured with the peripheral will breath new life into the franchise.

“Tony Hawk: Ride is set to reinvigorate the franchise as it introduces a new exciting skateboard peripheral to the market,” brand manager Natalie Giles told MCV. “It’s a very social experience, which offers players the chance to recreate tricks like the pros with their friends and family. We are committed to making this title a family favorite.”

Starting with a four-week long online campaign aimed at 9 to 14 year-old boys, TV spots will also run for three-weeks starting December 1, and the game will be on hand at consumer events, shopping malls, and the London Freeze and Metro Ski and Snowboard shows.

“Retail demand for Tony Hawk: Ride in other launch markets has been high so far,” added Giles. “Retailers have confidence in the product proposition due the unique social experience which both the game and the peripheral offer.”

Game’s out in the US on November 17 and in the UK December 4.