Tag Archives: Nielsen gaming report

Nielsen Games has released new data regarding game usage in the US and the report states that Wii has the fewest number of active users compared to the other consoles.

Usage of the console even trailed behind the GameCube.

According to the research, despite the recent decline in game sales, more people played games in June compared to June 2008 with total usage up 21 percent. Data suggests the average console user played 768 minutes.

Xbox 360 was played on the most, followed by PS3, Original Xbox, PS2, GameCube and then Wii. However, data usage also shows that Wii has double the number of female players on Xbox 360, and more than Xbox 360 and PS3 combined.

Console usage as a whole showed that 50 percent of user minutes accounted for current gen consoles , with 31 percent of minutes spent on PS2, GameCube, and Xbox and 19 percent of gaming time spent on PS One, Atari 2600, Nintendo 64, Sega Genesis, etc.

IndustryGamers has the Nielsen charts posted, go have a look.

Nielsen has issued a correction regarding a report that said Wii is the least-used console.

As told to FastCompany, the study was mislabeled, and the correct percentages of user minutes for average sessions are:

• PS2 – 23.7
• Wii -20.7
• Xbox 360 -18.2
• PS3 – 9.0
• Xbox -7.9
• GameCube -3.3

However, Nielsen stands by data that claimed Wii is used less often than PS3 and Xbox 360.

Via Gamasutra.

According to a new Nielsen report, the largest demographic in PC gaming is women aged 25 and upwards.

The group accounted for 46.2 percent of all players and 54.6 percent of all gameplay minutes in December 2008.

The most played games on PC are card games from Microsoft, with Solitaire averaging over 17 million players during the month.

Apparently, hardcore games are not a favorite amongst the majority of females, then.

Shame that.

[UPDATE] Looks like Nielsen polled World of Warcraft players for the same report and found that over 428,621 are female. Now we feel bad for making a bit of fun at their expense earlier. Thanks, Shack.