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Jeff Steefel

LotRO likely to be second truly successful western MMO in Asia, says Steefel

If, as planned, Lord of the Rings Online can successfully launch in China next year, the game is likely to become only the second truly successful western MMO released in Asia, the game’s dev lead Jeff Steefel has told VG247. “I would argue that if we could successfully launch LotRO in China, we will probably […]

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Jeff Steefel headlines

  • LotRO boss: We're not worried by Lich King

    Lord of the Rings Online boss Jeff Steefel reckons Wrath of the Lich King isn’t a problem to his Mines of Moria expansion, despite the fact the two are launching within a week of each other. “The way that we succeed is by focusing on ourselves and competing with ourselves, and that’s what we’re continuing […]

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  • Turbine will announce console MMO projects "early next year"

    Turbine will announce console MMO “products” early next year, Lord of the Rings Online dev boss Jeff Steefel told VG247 today. Note the plural. “We’re really not talking about what our console product plans are, but we will be soon,” he said when asked specifically if we’re going to see a console version of LotRO. […]

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  • LotRO has "most likelihood" of following WoW into mega-market, says Steefel

    Speaking to Eurogamer, Lord of the Rings Online boss Jeff Steefel has said that his game has the most chance of the fantasy MMOs to follow World of Warcraft into the mass market. “There’s another level of success, which is reaching a certain mass-market critical mass, which to be totally fair, only Blizzard has achieved […]

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  • Yearly expansion packs for LotRO, says Steefel

    As well as announcing expansion Mines of Moria for Lord of the Ring Online at Connect this morning, Turbine’s confirmed annual updates in a similar fashion to WoW. “Our focus is to be consistent with what players have already seen us do with the game – continually update content with a lot of new, rich, […]

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  • GDC: Open MMO environments "overwhelming", says LotRO man

    Speaking at GDC yesterday, Turbine head Jeff Steefel has warned that open world MMOs are baffling to the masses and that the rigid structure of games themselves is needed to help them make sense. “Coming into a completely open environment for a lot of people is completely overwhelming, especially when you reach out into a […]

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