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In-App Purchases

Analytics firm finds half of in-app mobile game revenue comes from .15% of player base

Analytics firm Swrve dug through user data attributed to tens of millions of mobile gamer players and found that half of all in-app mobile game revenue came from .15% of the player base. Around 1.5% of active users didn’t purchase microtransactions, and 49% only purchased a single item. The firm reported that 13% only made […]

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