Tag Archives: imagine publishing

Imagine’s announced its merged 360 Magazine and X360 together under the latter brand. The first issue since the merger will launch on July 11 with Dan Howdle leading the team as editor and Rick Porter as EIC. Both magazines seen recent drops in the last round of ABC results.

Thanks, GI International.

Good news this morning for the Imagine Publishing chaps and chapettes: NowGamer’s announced November stats in excess of 1 million unique users.

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UK publisher Imagine’s closed Total PC Gaming magazine.

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UK publisher Imagine’s announced the launch of the NowGamer Network, linking the already-out NowGamer.com with sister mag sites.

The endeavour includes NowGamer, Play, X360, 360 Magazine and Total PC Gaming.

“It’s early days, but I am going to enjoy watching the NGN grow in traffic and revenues, and I hope to see many third party sites signing up to become part of the network in the future,” said Imagine MD Damian Butt.

PR after the drop.

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Future Publishing is wondering why its rival, Imagine Publishing, has not released circulation figures since launching Total PC Gaming in 2007. As you do.

Speaking in an interview with GamesIndustry.biz, James Binns was curious as to why the publisher had yet to reveal an ABC for the title.

“What’s interesting in the PC market is we had a competitor launch that hasn’t revealed ABCs yet,” said Binns.

“Total PC Gaming has talked up quite a big talk and they’re 16 issues in now and haven’t owned up to their copy sales. If it was still 16 issues in and I was still hiding – it’s weird for them to boast so much and then show so little,” he added.

Imagine’s Managing Director Damian Butt rebutted, saying the reason why an official figure hasn’t been released was that the magazine simply wasn’t established enough yet.

“We would always be at a massive competitive disadvantage against those rival magazines that have had years to build up subs and export sales”, he said.

“Which as you can see from the ABCs for PC Gamer and PC Zone are quite considerable.”

Circulation numbers are down with Future’s offerings, though, and news of lay-offs in the US was confirmed today.

MCV’s posted a statement from Imagine confirming the closure of UK Nintendo magazine, N-Revolution.

“The decision to suspend N-Revolution has been taken because it has become increasingly obvious that Nintendo’s strategy for Wii and DS is no longer in line with Imagine Publishing’s target readership, and has moved increasingly away from the hardcore gaming community that is our specialty,” managing director Damian Butt explained.

“With many new launches and especially acquisitions coming to fruition, we believe the resources and manpower are better spent in other markets where advertising revenue and PR support are stronger and sustained.

“Imagine will continue to drive purchases of Nintendo software with games™, Retro Gamer and our new multiformat videogames website, NowGamer.com, and we hope to work closely with Nintendo in the future on those magazines.”

More through there.

Imagine is to close UK Nintendo mag NRevolution, as you can see here.

The final issue, number 30, will go on sale on December 11.

A combination of factors is blamed for the demise in that WiiWii piece, including the loss of the original team, the downward spiral of print in general and an “identity crisis,” as the site puts it.

The mag didn’t ABC in the last audit period.

Thos who are about to be job-hunting: we salute you.

UK publisher Imagine’s preparing to launch NowGamer.com, the company confirmed today, calling the new publication a “supersite.”

Launching before the end of this year, NowGamer will focus “on current gaming formats, including Xbox 360, PS3, PC, Nintendo Wii and DS, as well as retro games machines linked in to Imagine’s Retro Gamer brand.”

“NowGamer.com will be a fresh new approach to gaming websites and will deliver a significant step forward in terms of functionality, community and content,” said Imagine boss Damian Butt.

“Imagine is all about innovation and I am confident that NowGamer.com will surprise and delight the gaming industry and hopefully provide a cutting edge online alternative for our readers and clients.”

Press release after the link.

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Ex-Paragon chap Nick Roberts has been appointed business development manager at Imagine, the UK magazine publisher’s confirmed.

Roberts takes control of all advertising, cover promos and advertorial on Wii and DS magazine NRevolution and multi-format kids’ gaming magazine Pokémon World, as well as handling special promotional projects for the whole Imagine videogames portfolio.

“It feels good to be returning to the cut-and-thrust of the gaming industry,” said Roberts. “Pokémon World has been a phenomenal success on the newsstands, catering for the often overlooked 12-and-under age group of eager videogamers and trading card fans. There are some exciting promotions and advertising deals to be done across all formats with this title, and coupled with NRevolution Imagine has an unofficial Wii and DS readership that is second to none.”

Press release after the link.

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