Tag Archives: Dawn Paine

MCV‘s reporting this morning that Nintendo UK marketing boss Dawn Paine is to leave the company.

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As the marketing blowout begins, Nintendo’s said that over 85 percent of the UK will see TV ads for 3DS before its launch later this month.

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Nintendo UK sales director, Andy Yates, has said that pre-orders for 3DS are nearing the 100,000 mark in the country, which is ” in line,” with the company’s target.

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Nintendo’s said it has a massive year planned for Mario in the UK.

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Speaking to MCV, Nintendo UK marketing boss Dawn Paine has admitted there are currently no plans for any more Brain Training games from Nintendo.

“The idea behind More Brain Training is that people can move across to it once they have played the first one, and vice versa, and are looking for new challenges and training exercises,” said Paine.

“Given that both titles continue to perform well, there are no plans for any more titles in the series.”

More through the link.

Nintendo UK’s marketing director Dawn Paine reckons Wii Fit and Mario Kart Wii are going to set Wii on course for a massive April likely to further expand the machine’s user-base.

“We think Wii Fit is a very catalytic title for us and we think it is the next chapter in the true broadening of the marketplace,” she said. “We’ve achieved that already to some extent with both Wii and DS but with Wii Fit we think it’s going to be explosive in terms of the breadth of the appeal of the product – and retail is very excited by that. With Mario Kart we think that there is a huge opportunity to appeal to both the core Mario Kart and Nintendo gamers – so we have very high expectations.”

Wii Fit launches in Europe on April 25, following the April 11 launch of Mario Kart Wii.