Tag Archives: Masaru Kato
Thu, May 09, 2013 | 12:34 BST
Sony “not planning a major loss” with PS4 launch
PlayStation 3 launch was a monetary blood-bath for Sony, with the launch of the high definition machine very costly indeed. As part of today’s earnings call to investors, the company has committed to keeping costs down for PS4 launch.
Fri, Feb 08, 2013 | 17:29 GMT
Sony says it needs to do “a better job in promoting” Vita, PS3 “still has a long life”
Sony CFO Masaru Kato told investors during a call discussing the firm’s Q3 2012 results that it needs to do “a better job in promoting” Vita.
Fri, Feb 03, 2012 | 13:49 GMT
Sony: Vita had a very “good start” in Japan
Sony feels Vita has had “a good start” in Japan, and doesn’t feel the handheld is experiencing any “problems” in the marketplace.
Thu, May 26, 2011 | 18:27 BST
Sony: Work on “future platform” is “already underway”
Sony has said work is”already under way” on a “future platform,” despite Kaz Hirai stating a few months back the firm hadn’t even started discussing a successor to PS3.
Fri, Oct 29, 2010 | 22:15 BST
Sony will announce new PSP product when “timing is right” as new PS Phone shots emerge

Sony has told investors today during discussions on its latest financial report that it will announce a new PSP product “when the timing is right”.
However, Sony’s silence on the matter of a PS Phone or a new PSP hasn’t stop Engadget from posting more shots. At least of the phone anyway.


Microsoft working with “partners to support the second hand market,” says Mattrick