Tag Archives: Mark Howsen

Sony’s set to announce a new promotion that it hopes will encourage sales of PSPgo, and anyone who registered their handheld after April 1 will be entitled to the offer.

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Sony’s PS3 Slim has sold 40,000 units during its first week of release in the UK, according to a report from MCV.

The figures were complied by the site as it went by hint from Sony that sales were 20 percent less on the Slim than on PS2 Slim launch.

PS2 Slim sold 50,000 units during its first week, ergo 20 percent less would be 40,000.

Sony has refused comment on the figure, but UK sales director Mark Howsen said on Monday that the company is “extremely pleased” with the console’s start in the UK.

More through the link.

The huge spike in sales of the PlayStation 3 that was confirmed to VG247 today by Chart-Track was beyond the “expectations” of SCE UK. That is according to sales director of Sony UK Mark Howsen.

“The first week’s Chart-Track numbers for sales of the new PlayStation 3 were ahead of our expectations, so we were extremely pleased.”

Speaking to GI on the 1,000% increase in sales in the UK of the console, he said “A new price point and a new machine has proven a significant catalyst to help consumers make the move onto PS3.”

“Our new advertising campaign, The Game Is Just The Start, is also demystifying the value proposition.

This ongoing campaign and the addition of some great exclusive and new IPs – Uncharted: Among Thieves, EyePet, Heavy Rain – and services [such as] PlayStation Video Store, will hopefully provide even more trigger points to drive future purchases of PlayStation 3.”

More through here.

Speaking to MCV, SCEE has admitted it may find satisfying day one European shipments of DualShock 3 difficult this week, but that more units are on the way.

Said Mark Howsen, SCEE’s UK sales director, “It’s going to be a close call as to whether we can guarantee enough stock for everybody day one, however, we’ll be making regular shipments thereafter, in order to satisfy demand.”

There’s info there that Sixaxis will continue alongside the new controller as well. Fancy.

“We’ll continue to offer the Sixaxis controller for the time being, giving consumers a cost effective buying choice, based on their gaming needs,” said Howsen. “Moving forwards, we’ll monitor demand at retail.”

DualShock 3′s out in Europe tomorrow. More through the link.