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Kenji Matsubara

Matsubara: 3D and 3DS to be “more accepted by the core” than casual player

Tecmo Koei CEO Kenji Matsubara has said that Nintendo 3DS and 3D games will appeal more to the hardcore than the casual.

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Kenji Matsubara headlines

  • Tecmo Koei president "interested" in Sony motion controls

    Tecmo Koei president Kenji Matsubara has told Play that the company is interested in Sony’s motion technology for games like Ninja Gaiden, but more research is needed to see if it would be a proper fit. “I’m very interested in the new motion-control technology announced at E3, but we really need to know how responsive […]

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  • Tecmo Koei to focus on Western market, support all platforms

    Kenji Matsubara, CEO of Tecmo Koei, has said that the company plans to take advantage of the expanding European and US markets. “The US and European markets are expanding very fast, so we have to focus on these markets,” he told CVG, at a recent London event. “And our strategy is to expand our library. […]

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  • Matsubara sees growth opportunities for Japan's game industry

    Kenji Matsubara, president and CEO of Tecmo Koei, is all over the news today. During an interview with Kikizo, he discussed the Japanese gaming market and what can b done to salvage it. “The Japanese video game market is pretty much the same, or is even shrinking, compared to ten years ago. But we can […]

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  • Tecmo Koei: "We would welcome a price cut for PS3"

    Tecmo Koei CEO Kenji Matsubara, has said that during meeting with Sony, he requested a price cut for PS3. “Whenever I discuss this with Sony reps I always ask them: ‘Please cut the price’, but I don’t have a clear view on Sony’s situation,” Matsubara told CVG. “Yes, from a publisher’s point of view we […]

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  • Tecmo Koei president says Xbox 360 is doing better in Japan

    Kenji Matsubara, global President and CEO of Tecmo Koei Holdings, has said that despite a difficult start in Japan, Microsoft is doing better with Xbox 360 than it did with the original console. “Xbox 360 as a business is doing better than the old Xbox,” he told Kikizo. “They have a good opportunity for growth, […]

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  • Koei boss: It'll be years before HD consoles are big in Japan

    Speaking to Gamasutra, Koei boss Kenji Matsubara has explained the need to get into bed with a firm like Tecmo, saying it’s going to be years yet before PS3 and 360 are a stable business in Japan. “I think it will take some years [for PS3 and Xbox 360] to be a big market,” he […]

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