Tag Archives: Gary Dunn

Sega’s said that new dev kits for Wii U will arrive between this and next month following the platform’s unveiling in Los Angeles last week.

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Sega has announced the opening of a brand new “boutique studio” in the UK, confirming its first game as a Vita action adventure. Sega West dev boss Gary Dunn tells Johnny Cullen the new outfit’s story.

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Sega has said that its two UK-based internal developers are part of the “bedrock” of the UK games development industry.

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Microsoft’s Natal and Sony’s new wand motion device could provide a nice revenue bump for first-movers, Sega’s told GI.

“Being the largest third-party publisher on Wii we obviously have good gestural experience so for us I can see an opportunity to get a land grab on some of our competitors by taking our head start in gestural gaming and evolving it,” said Euro MD Gary Dunn.

“I was blown away by it, both systems offer us so many opportunities to do great things with videogames.”

There’s no date on either controller as yet, but “next year” seems a good stab.

There’s a full interview here.

Sega has said that mature titles are showing long-term success and has budgeted more adult content for the console.

“House of the Dead: Overkill was a profitable title for us,” Gary Dunn, MD of Sega Europe told GI.biz. “Whilst it had a rather sharp tail at full price, they do bubble away at a lower price point for a long time.

“You get your money back and a bit on full price, but over the years, if we do the final product return on investment, profits come from the lower price point.”

MadWorld was not a huge blockbuster at retail either, but Dunn is willing to take a risk and has the cash to back him up.

“You have to push boundaries and explore,” he continued. “I think whilst MadWorld commercially didn’t sell what we were expecting I wouldn’t say it’s game over for mature Wii titles from Sega.

“We’re taking a look at the resources we have now. We’ve got money to invest in development, we’re just considering where to invest it next.”