Tag Archives: double fusion
Tue, Aug 19, 2008 | 05:55 BST
According to this GameDaily piece, Josh Larson – the exec often as being involved with the “removal” of Jeff Gerstmann from Gamespot last year – has left CNET and is now part of in-game ad firm Double Fusion.
More detail through there, should you care.
Thu, Jul 10, 2008 | 13:51 BST
SCEA and SCEE have just announced that Double Fusion will now provide dynamic in-game ads for PS3.
“PS3 is open for the ad business,” said SCEA’s Phil Rosenberg. “We are very excited about hosting contextually relevant and well-crafted creative advertising on PS3. PlayStation is taking a major role in enabling this fast-developing sector that is positive for the games medium.”
“We have already received tremendous support from publishers who want to incorporate ads into their PS3 games, across all of the regions of the world,” said Double Fusion president Jonathan Epstein.
“We are very excited to work with SCE on this and PS3 will add a vast number of players to our already robust network. SCE’s participation strengthens the in-game advertising ecosystem.”
Press release after the link.
Tue, Mar 25, 2008 | 17:28 GMT
According to this, upcoming Gearbox titles are going to have in-game ads supplied by Double Fusion. The developer’s currently working on Brothers In Arms: Hell’s Highway, Borderlands and the movie licensed Aliens: Colonial Marines. We’re not sure how Burger King marketing’s going to fit into 1940s France, but we’re sure they’ll find a way.
Tue, Feb 26, 2008 | 07:21 GMT
According to this, Sony is to provide an “open platform” to in-game ads in PS3, and now has internal team selling space on PSN titles such as Pain.
The maker of the PlayStation3 system will offer an open platform, meaning in-game-ad-serving companies Double Fusion, IGA and Google-owned AdScape all will be able to sell ads in games that run on PS3, according to people familiar with Sony’s plans. The three companies will strike deals with the major game publishers creating PS3 games, such as Electronic Arts, Activision and Ubisoft. Increasingly, those who score the plum publisher deals will turn out to be the winners in the competitive and fast-growing space.
The article doesn’t sound amazingly convincing, if we’re geing honest, but worth a nose nonetheless.