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Ashley Cheng

Bethesda dev: Microsoft should “open up Natal”

Bethesda developer Ashley Cheng has said that Microsoft should “open up” the API of Natal to let other people create apps using it.

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Ashley Cheng headlines

  • Bethesda's Cheng says MS marketing is to blame for ODST backlash

    Bethesda’s production director, Ashley Cheng, has defended Halo 3: ODST’s campaign length on his blog, stating that Microsoft’s marketing machine is almost solely to blame for the consumer backlash and mixed reviews. “Microsoft and/or Bungie totally bungled the marketing on this. First saying it was a standalone expansion pack, then coming out and saying wait, […]

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  • Bethesda: New Bungie game could only be published by top tier

    Bethesda Softworks’ Ashley Cheng has said on his blog that only a few current publishers, including Bethesda themselves, could release Bungie’s new game. “You can count on one hand the number of publisher’s around who can afford to publish Bungie’s next game: EA (via EA Partners), Activision, Ubisoft, Microsoft, and of course, Bethesda. I can […]

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