Ashley Cheng

Bethesda dev: Microsoft should “open up Natal”

Bethesda developer Ashley Cheng has said that Microsoft should “open up” the API of Natal to let other people create apps using it.

Ashley Cheng headlines

  • Bethesda's Cheng says MS marketing is to blame for ODST backlash

    Bethesda’s production director, Ashley Cheng, has defended Halo 3: ODST’s campaign length on his blog, stating that Microsoft’s marketing machine is almost solely to blame for the consumer backlash and mixed reviews. “Microsoft and/or Bungie totally bungled the marketing on this. First saying it was a standalone expansion pack, then coming out and saying wait, […]

  • Bethesda: New Bungie game could only be published by top tier

    Bethesda Softworks’ Ashley Cheng has said on his blog that only a few current publishers, including Bethesda themselves, could release Bungie’s new game. “You can count on one hand the number of publisher’s around who can afford to publish Bungie’s next game: EA (via EA Partners), Activision, Ubisoft, Microsoft, and of course, Bethesda. I can […]