Tag Archives: Alan Pritchard

Sega EVP of marketing Alan Pritchard has dropped a super strong hint as to when we’ll see Wii U, saying it’s due to launch next spring or summer.

More »

SEGA’s executive vice president of marketing, Alan Pritchard, has said that despite the recent PSN outage due to security reasons, SEGA still has a good relationship with Sony and it plans to keep it that way.

More »

SEGA reckons it has more than likely put too many Sonic titles out too quickly in the past.

More »

Alan Pritchard (MD of Sega Europe North ) and John Clark (UK sales director) have told MCV that they feel titles such as the 18 rated MadWorld and more adult themed games such as The Conduit can only server to broaden the Wii demographic.

“There have been some good hardcore Wii titles. Resident Evil 4 has done reasonable numbers; Red Steel has also performed really well. But since then, many publishers have migrated towards the more mass-market family titles, so perhaps there hasn’t been the array or depth of hardcore titles on Wii,” said Pritchard. “So there is definitely opportunity here.”

“More family friendly titles are being released on PlayStation and 360 as this is a growth area for these formats. Maybe with Wii there’s a reverse opportunity,” said Clarke.

“We’d like to maintain the success we’ve had on Nintendo formats. One way of achieving that is with new IP like The Conduit and MadWorld, and traditional Sega titles will continue to drive broader market success.”

MadWorld was recently given an 18-rating in the UK.

Full interview through the link.

By Mike Bowden

Speaking to MCV, Sega UK managing director Alan Pritchard that Sega Rally performed badly at retail because releasing it in October last year meant it ran “into a brick wall at retail that was FIFA and Halo 3”.

He added: “Sega Rally reviewed well and won a BAFTA but didn’t resonate with customers.

“But now we’re really starting to get going on 360 and PS3. Vikings and Condemned 2 have done well, Iron Man is performing in line with expectations.

“There is much more to come on those formats, when arguably we had under-performed a little as a next-gen publisher until now.”

More through the link.