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Sega Rally ran into "brick wall" of Halo 3 and FIFA

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Speaking to MCV, Sega UK managing director Alan Pritchard that Sega Rally performed badly at retail because releasing it in October last year meant it ran “into a brick wall at retail that was FIFA and Halo 3”.

He added: "Sega Rally reviewed well and won a BAFTA but didn’t resonate with customers.

“But now we’re really starting to get going on 360 and PS3. Vikings and Condemned 2 have done well, Iron Man is performing in line with expectations.

“There is much more to come on those formats, when arguably we had under-performed a little as a next-gen publisher until now.”

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SEGA Rally

PS3, Xbox 360, Nintendo GBA, PSP, PC

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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