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Nobuyuki Oneda

Oneda – PS3 manufacturing costs now down 70%

Sony corp CEO Nobuyuki Oneda said in the company’s Q1 investor call yesterday that PS3 manufacturing costs have now been reduced by 70 percent. “The cost reduction since we introduced the PS3 is very substantial and this is on schedule,” said the exec. “We don’t disclose how much of the PS3, specifically the cost deduction […]

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Nobuyuki Oneda headlines

  • Sony: We are on track

    In an earnings call last night following some rather grim financial results yesterday, Sony chief financial officer Nobuyuki Oneda insists the company is still on track to selling 10 million PS3′s this year. “In terms of units, it is true that PS3, as compared to last year, is slightly worse, but on a full-year basis […]

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  • Sony CFO: No plan to drop PS3 price

    It’s not happening. It’s so not happening. Speaking to Smart Money, Sony CFO Nobuyuki Oneda has said pretty clearly that there really are no plans to drop PS3′s price any time soon. “Our strategy is not to sell more quantity for PS3 but to concentrate on profitability,” he said, speaking to investors at a Nomura […]

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  • Sony: Cost cuts, better line-up to improve PS3

    Speaking at the PlayStation Business Review in Tokyo today, Sony chief financial officer Nobuyuki Oneda said the company aims to “post some profit at the game business in the full year to March 2009.” “The PlayStation Portable is likely to maintain its growth momentum, while the PS3 is also expected to show further improvement thanks […]

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