Tag Archives: Eric Hirshberg

Fri, Jun 24, 2011 | 02:41 BST

Activision still interested in doing Sledgehammer’s Call of Duty action-adventure title

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Activision CEO Eric Hirshberg has said the firm is still interested in broadening the audience for the Call of Duty franchise, and the firm hasn’t forgotten about Sledgehammer’s action-adventure entry into the series.

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Thu, Jun 23, 2011 | 12:01 BST

Hirshberg: Shrinking racing genre killed Bizarre Creations

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Activision Publishing CEO Eric Hirshberg has said that a decrease in interest in the racing genre market was what eventually caused Blur and Project Gotham Racing developer Bizarre Creations to close.

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Thu, Jun 23, 2011 | 09:09 BST

Acti: True Crime wouldn’t have hit “the top” of its genre

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Activision CEO Eric Hirshberg has said one of the reasons True Crime: Hong Kong was canceled, was due to the firm’s belief that the actioner would not reach “the top” of its genre.

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Tue, Jun 21, 2011 | 00:52 BST

Hirshberg: “You can’t say” Activision isn’t investing in new ideas

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Activision Blizzard publishing head Eric Hirshberg feels the company doesn’t get enough “credit” for its investment in IP beyond Call of Duty and World of Warcraft.

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Mon, Jun 20, 2011 | 10:18 BST

Hirshberg: Activision “made the right choice” in not showing Elite’s full feature set so far

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Activision Publishing CEO Eric Hirshberg has defended the company’s decision to not show the full feature list for Call of Duty: Elite so far.

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Fri, Jun 17, 2011 | 19:37 BST

Activision not moving into social and mobile until it can “do it with excellence”

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Activision’s Eric Hirshberg has said that Call of Duty: Elite will be using a lot elements found in social and mobile games.

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Wed, Jun 15, 2011 | 11:08 BST

Wii U blowout: Hardware pics, Activision’s Hirshberg, domains registered, more

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Everything’s kicked off in regards to Wii U in the past 24 hours. Pictures of the system have released, Activision’s Eric Hirshberg is talking about support for the console, domains for stuff like Wii U Sports have been registered and tech rumours about its chip. It’s all go.

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Tue, Jun 14, 2011 | 09:05 BST

MW3: Spec Ops shown live on Jimmy Fallon – watch it now

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Jimmy Fallon’s shown off Modern Warfare 3 on US TV overnight, with Activision Publishing CEO Eric Hirshberg, Infinity Ward creative strategist Rob Bowling and Sledgehammer co-founder Glen Schofield all making appearances. Footage of the New York demo that was played at Microsoft’s E3 presser was shown, with Spec Ops demoed live on the show by Bowling, Fallon and Simon Pegg. Watch it below. Game’s out on November 8 for PS3, 360 and PC.

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Fri, Jun 10, 2011 | 11:53 BST

Hirshberg: Mobile gaming ”a double-edged sword”

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Activision CEO Eric Hirshberg has said that mobile gaming is a “double edged sword,” adding that it would remain working on core games.

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Thu, Jun 02, 2011 | 10:14 BST

Call of Duty vs Battlefield: Hirshberg, Intat go big over 2011 fight

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As the war heats up between Call of Duty and Battlefield over both series’ 2011 iterations, execs from both Activision and EA have talked big games for their camps.

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Wed, Jun 01, 2011 | 11:54 BST

Hirshberg: Call of Duty web series to form part of Elite sub

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Activision Publishing CEO Eric Hirshberg has said that it’s creating a web series on Call of Duty that Elite subscriptions will get exclusive access to.

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Sat, May 21, 2011 | 18:54 BST

Activision memo on Modern Warfare 3 leak comes to light

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An internal Activision memo sent to employees after information pertaining to Modern Warfare 3 was leaked last week, has itself been leaked.

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Thu, May 19, 2011 | 06:36 BST

Activision’s Hirshberg responds to Modern Warfare 3 leak

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Activision publishing CEO Eric Hirshberg has commented on last week’s massive Modern Warfare 3 scoop, stating that the firm chose to turn what could have been a bushel of lemons into a batch of “lemonade” instead.

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Tue, May 10, 2011 | 08:17 BST

New James Bond title for 2011 confirmed by Activision

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Activision confirmed in its Q1 2011 financial call that it would deliver a new James Bond title later this year.

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Wed, Apr 20, 2011 | 21:19 BST

Internal Activision memo asks: “Isn’t Call of Duty today just like Guitar Hero was a few years back?”

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An internal Activison memo obtained by Giant Bomb has the company questioning whether Call of Duty may suffer the same fate as Guitar Hero.

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Wed, Dec 08, 2010 | 10:02 GMT

Activision: Tony Hawk brand has “Michael Jordan-esque staying power”

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The ten people who bought Shred probably don’t echo that statement, mind.

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Wed, Nov 24, 2010 | 07:36 GMT

Acti: “We will never, ever charge for CoD multiplayer”

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Got that?

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Thu, Jul 15, 2010 | 16:22 BST

Hirshberg: Activison needs to regain the hardcore’s trust

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Eric Hirshberg, the newly-appointed CEO of Activision Publishing, has admitted the company needs to work on regaining the trust of the hardcore.

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Tue, Jul 13, 2010 | 21:45 BST

Eric Hirshberg named CEO of Activision Publishing

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Activision Blizzard announced today it’s hired marketing and advertising veteran Eric Hirshberg as its new Chief Executive Officer, effective on September 7.

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