Sony is putting forward a significant £1.5m in advertising for the PlayStation Vita over the Easter period, it has been revealed.
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Ashraf Haziq – the injured boy who was videoed being mugged of his PSP after being helped to his feet by rioters in London this week – is to have the console replaced by SCEE.
SCEE’s to launch new PS3 TV ads in the UK tonight as part of an £82 million pan-European PS3 marketing campaign, according to this Guardian piece. The ads focus on PS3′s range of services, including online gaming and Blu-ray movie playback, downloading TV and film content and being able to watch the BBC iPlayer. “Two […]
After yesterday’s poor financial results, Sony is responding by spending a whopping four million pounds on advertising this quarter. The firm has set aside £2 million Killzone 2, while the rest will be split between PSP titles, SingStar Queen and the re-promotion LittleBigPlanet, Resistance 2 and Motorstorm: Pacific Rift. “We have two major campaigns running […]